연구동향 분석

최고경영자(CEO)모델의 광고효과에 관한 연구 : 모델의 유형 및 제품관여도의 상호작용을 중심으로

이경렬 이철영 이현주 2006년

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' 최고경영자(CEO)모델의 광고효과에 관한 연구 : 모델의 유형 및 제품관여도의 상호작용을 중심으로' 의 참고문헌

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    215-238 [1994]
  • 유명인의 광고중복출연 중복출연에 대한 업계의 인식과효과 연구
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  • 외국인 광고모델이 광고효과에 미치는 영향에 관한 연구
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  • 비교광고의 유형과 관여도에 따른 광고효과에 관한 연구
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  • 광고연구에서 관여도에 관한 제문제-연구동향과 개념화문제 중심으로 언론문화연구 제8집
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