연구동향 분석

“묶음제품의 커뮤니케이션 전략; 묶음제품 구성 특성과 부제 품 제시방법을 중심으로”

강윤희 김재휘 부수현 2013년

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' “묶음제품의 커뮤니케이션 전략; 묶음제품 구성 특성과 부제 품 제시방법을 중심으로”' 의 참고문헌

  • 준거점 의존에 따른 묶음제품의 선호이행: 준거 제시와 할인가격제시방법을 통한 초점화 효과
    강윤희 소비자학연구 23 2 1-22 [2012]
  • 선택집합의 크기와 구성이 비선택 옵션에 대한 선호에 미치는 영향
    하환호 경영학연구 31 1 5-113 [2002]
  • 번들제품 판매시 가격인하적 판촉과 가치부가적 판촉의 효과차이에 관한 연구
    곽준식 상품학연구 26 3 25-38 [2008]
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