연구동향 분석

“기업의 시장지향성이 성과에 미치는 영향 :판매원 관 련 변수들과 고객관련 변수들의 매개역할”

강보현 오세조 2008년

논문상세정보
인용/피인용

' “기업의 시장지향성이 성과에 미치는 영향 :판매원 관 련 변수들과 고객관련 변수들의 매개역할”' 의 참고문헌

  • Why Some New Products Are More Successful Than Others
    Henard, David H. Journal of Marketing Research 38 362-75 [2001]
  • The SOCO Scale- A Measure of the Customer Orientation of Salespeople
    Saxe, Robert Journal of Marketing Research 19 343-51 [1982]
  • The Measurement of Satisfaction in Work and Retirement: A Strategy for the Study of Attitudes
  • The Management of Customer- Contact Service Emplo- yees
    Hartline, Michael D. Journal of Marketing 60 52-70 [1996]
  • The Influence of Market Orientation of the Firm on Sales Force Behavior and Attitudes
    Siguaw, Judy A. Journal of Marketing Research 31 106-116 [1994]
  • The Impact of Market Orientation on Product Innovative- ness and Business Performance
    Sandvik, Izabela L International Journal of Research in Marketing 20 4 355-76 [2003]
  • The Effects of Market Orientation on Business Profitability
    Narver, John C. Journal of Marketing 54 20-35 [1990]
  • The Effects of Entrepreneurial Proclivity and Market Orientation on Business Performance
    Matsuno, Ken Journal of Marketing 66 18-32 [2002]
  • The Capabilities of Market-Driven Organizations
    Day, George S. Journal of Marketing 58 37-52 [1994]
  • Role Conflict and Ambiguity in Complex Organizations
    Rizzo, John R. Administrative Science Quarterly 15 150-63 [1970]
  • Psychometric Theory
  • Organizational Commitment, Job Satisfaction and Turnover Among Psychiatric Technicians
    Porter, Lyman W. Journal of Applied Psychology 59 5 603-9 [1974]
  • Market Orientation: Review, Refinement, and Roadmap
    Jaworski, Bernard Journal of Market- Forcused Management 1 2 119-35 [1996]
  • Market Orientation: Antecedents and Consequences
    Jaworski, Bernard Journal of Marketing 57 53-70 [1993]
  • Market Orientation: A Meta-Analytic Review and Assessment of Its Antecedents and Impact on Performance
    Kirca, Ahmet H. Journal of Marketing 69 24-41 [2005]
  • Market Orientation, Customer Value, and Superior Performance
    Slater, Stanley F Business Horizons 37 2 22-28 [1994]
  • Market Orientation, Creativity, and New Product Performance in High-Technology Firms
    Im, Subin Journal of Marketing 68 114-32 [2004]
  • Market Orientation and Performance: Objective and Subjective Empirical Evidence from UK Companies
    Harris,Lloyd C. Journal of Management Studies 38 17-43 [2001]
  • Market Orientation and Performance in Service Firms: Role of Innovation
    Agarwal, Sanjeev Journal of Service Marketing 17 1 68-82 [2003]
  • Market Orientation and Organizational Performance: Is Innovation a Missing Link
    Han,Jin K. Journal of Marketing 62 30-45 [1998]
  • Market Orientation and Innovation
    Atuahene-Gima, Kwaku Journal of Business Research 35 93-103 [1996]
  • Market Orientation and Alternative Strategic Orientations: A Longitudinal Assessment of Performance Implications
    Noble, Charles H. Journal of Marketing 66 25-39 [2002]
  • MARKOR: A Measure of Market Orientation
    Kohli, Ajay K. Journal of Marketing Research 30 467-77 [1993]
  • LISREL 구조방정식모델 이해와 활용
    배병렬 - [2005]
  • Innovation, Market Orientation, and Organizational Learning: An Integration and Empirical Examination
    Hurley, Robert F Journal of Marketing 62 42-54 [1998]
  • Implementing a Customer Orientation: Extension of Theory and Application
    Kennedy, Karen N. Journal of Marketing 67 67-81 [2003]
  • Exploring Market Orientation in Banks: An Empirical Examination in Saudi Arabia
    Bhuian,Shahid N. The Journal of Services Marketing 11 5 317-28 [1997]
  • Effects on Customer Service Perceptions and Outcome Behaviors
    Brady, Michael K. Journal of Service Research 3 241-51 [2001]
  • Does Market Orientation Matter A Test of the Relationship Between Positional Advantage and Performance
    Hult, Tomas G Strategic Management Journal 22 899-906 [2001]
  • Does Competitive Environment Moderate the Market Orientation-Performance Rela tionship
    Slater,Stanley F. Journal of Marketing 58 46-55 [1994]
  • Developing a Market Orientation: An Organizational Strategy Perspective
    Ruekert,Robert W. International Journal of Research in Marketing 9 225-46 [1992]
  • Customer Satisfaction: A Meta-Analysis of the Empirical Evidence
    Szymanski, David M. Journal of the Academy of Marketing Science 29 16-35 [2001]
  • Customer Satisfaction, Productivity, and Profitability: Differences Between Goods and Services
    Anderson, EugeneW Marketing Science 16 2 129-45 [1997]
  • Building Organizational Capabilities for Managing Economic Crisis: The Role of Market Orientation and Strategic Flexibility
    Grewal, Rajdeep Journal of Marketing 65 67-80 [2001]
  • Assessing the Effects of Quality, Value, and Customer Satisfaction on Consumer Behavioral Intentions in Service Environment
    Cronin, J. Joseph Journal of Retailing 76 2 193-218 [2000]
  • A National Customer Service Barometer: The Swedish Experience
    Fornell,Claes Journal of Marketing 56 1-21 [1992]