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소비자 감정의 유형(Valence)이 구매의사결정에 미치는 영향에 관한 연구 -감정의 환기수준과 지식수준의 조절효과를 중심으로-' 의 참고문헌
인터넷상에서 경험하는 감정적 반응의 상호작용효과가 고객행동에 미치는 영향
18 1 77-110[2003]
인터넷 쇼핑몰 특징과 감정적 반응과의 관계에 관한 연구
17 2 113-145[2002]
유비쿼터스 인터넷 마케팅
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소비자 행동론
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소비관련 감정척도의 개발
17 3 55-91[2002]
소비관련 감정, 만족, 그리고 제품태도간의 구조적 관계
30 4 1115-1142[2001]
무드, 정보처리유형 및 광고유형이 광고에 대한 감정, 인지반응과 광고태도에 미치는 영향
15 3 7-37[2004]
매장의 특징 매장내 감정 및 쇼핑행위에 관한 구조적 연구
12 2 1-27[1997]
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광고에 대한 감정의 유형화:유발된 감정과 느낀 감정
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관여도와 제품지식이 태도와 행동의 관계에 미치는 영향에 관한 실증적 연구
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소비자 감정의 유형(Valence)이 구매의사결정에 미치는 영향에 관한 연구 -감정의 환기수준과 지식수준의 조절효과를 중심으로-'
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