연구동향 분석

기부메시지에 제시된 준거제품이 소비자의 기부의도에 미치는 차별적 영향: 예기된 죄책감의 매개역할을 중심으로

유소미 한승희 2017년

논문상세정보
    • 저자 유소미 한승희
    • 제어번호 104352921
    • 학술지명 한국심리학회지 소비자·광고
    • 권호사항 Vol. 18 No. 4 [ 2017 ]
    • 발행처 한국소비자·광고심리학회
    • 발행처 URL http://www.koreanpsychology.or.kr
    • 자료유형 학술저널
    • 수록면 639-667
    • 언어 Korean
    • 출판년도 2017
    • 등재정보 KCI등재
    • 소장기관 이화여자대학교 중앙도서관
    • 판매처
    유사주제 논문( 0)
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' 기부메시지에 제시된 준거제품이 소비자의 기부의도에 미치는 차별적 영향: 예기된 죄책감의 매개역할을 중심으로' 의 참고문헌

  • 충동구매 경향성과 예기된 죄책감에 따른 쾌락재와 실용재의 선택
    양윤 한국심리학회지: 소비자·광고 15 1 41-56 [2014]
  • 제품 타입에 따른 기부연계 촉진 효과에 대한 해석수준의 조절적 역할
    윤나라 마케팅연구 27 2 1-26 [2012]
  • 자아조절자원(self regulatory resource)과 과제유형(task type)이 선한 제품(virtue products)과 악한 제품(vice products) 간 의사결정에 미치는 효과
    송시연 소비자학연구 20 4 1-25 [2009]
  • 도덕적 허가 효과: 자원봉사와 사치제품 구매 정당화
    정효진 마케팅논집(Journal of Marketing Studies) 22 4 105-129 [2014]
  • 기부 설득에서 수혜자 특성과 메시지 프레이밍의 상호작용 효과
    박하연 한국심리학회지: 소비자·광고 14 1 24-45 [2013]
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