연구동향 분석

“브랜드 명품화의 3단계 모델: PPCA 모델”

전인수 김은화 2005년

논문상세정보
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' “브랜드 명품화의 3단계 모델: PPCA 모델”' 의 참고문헌

  • 브랜드카리스마, 형성요인, 그리고 효과: 상징적/기능적 관여도의 조정적 작용
    19 3 137-177 [2004]
  • 브랜드개성이 구전과 브랜드애호도에 미치는 영향 사회적 일체감이론의 적용
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  • 브랜드 퍼스낼리티-브랜드동일시-브랜드자산 모형: 이용자와 비용자간 차이에 대한 탐색적 연구"
    17 3 1-33 [2002]
  • 내부화된 시장에서 지각된 마케팅노력, 몰입, 모니터링 및 행동의향간의 영향
    14 1 1-20 [2003]
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