연구동향 분석

고객기반의 호텔 브랜드자산에 관한연구: 브랜드확장의 관점 으로

강양 곽용섭 2012년

논문상세정보
    • 저자 강양 곽용섭
    • 제어번호 104202827
    • 학술지명 Tourism Research
    • 권호사항 Vol. 34 No. - [ 2012 ]
    • 발행처 한국관광산업학회
    • 자료유형 학술저널
    • 수록면 59-81
    • 언어 English
    • 출판년도 2012
    • 등재정보 KCI등재
    • 판매처
    유사주제 논문( 0)
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' 고객기반의 호텔 브랜드자산에 관한연구: 브랜드확장의 관점 으로' 의 참고문헌

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