연구동향 분석

모브랜드-확장제품간 유사성이 브랜드확장 평가에 영향을 미치는데 있어 BRQ의 조절효과

여준상 고성현 김영조 김재영 2007년

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' 모브랜드-확장제품간 유사성이 브랜드확장 평가에 영향을 미치는데 있어 BRQ의 조절효과' 의 참고문헌

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    정규엽 - [2004]
  • 제품 브랜드특성이 N세대 소비자의 구매태도에 미치는 영향에 관한 연구
    정유진 - [2001]
  • 사후가정 사고와 모 브랜드-확장 제품 간 유사성이 브랜 드 확장 평가에 미치는 영향
    여준상 광고연구 69 165-188 [2005]
  • 브랜드 개성과 자아이미지 일치성이 소비자 만족 소비자-브랜드 관계 및 브랜드 충성도에 미치는 영향: 한국 소비자들의 브랜드 개성과 소비자-브랜드 관계 유형 인식을
    박성연 17 1 7-24 [2006]
  • 모브랜드의 폭과 확장제품의 제품범주 유사성이 확장제품 태도 및 모브랜드 신념에 미치는 영향
    여준상 33 5 1397-1421 [2004]
  • 「프로세스혁신과 서비스경쟁력」
    최봉 1-18 [2006]
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    Reddy 43-262 [1994]
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    Kirmani, A 63 1 88-101 [2001]
  • The Negative Impact of Brand Extensions on Parent Brand Image
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    Keller 35-50 [1992]
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    Smith 296-313 [1992]
  • The Different Roles of Satisfaction, Trust and Commitment in Customer Relationships
    Garbarino, E 63 2 70-87 [1999]
  • The Commitment-trust Theory of Relationship Marketing Journal of Marketing
    Morgan 20-38 [1994]
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    Keller, K. L - [2003]
  • Self-concept in Consumer Behaviour Journal of Consumer Research
    Sherry 287-300 [1987]
  • Role of Consumer Relationships with a Brand in Brand Extensions : Some Exploratory Findings
    Park, J. W 28 179-185 [2001]
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    Sheth, J. N 23 4 255-271 [1995]
  • Journal of Marketing
    Dwyer 11-27 [1987]
  • Journal of Marketing
    Keller 1-22 [1993]
  • It's Time for Total Marketing
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  • Effect of Parent-Extension Similarity and Self-Regulatory Focus on Evaluations of Brand Extensions
    Yeo, J. S 16 3 272-282 [2006]
  • Consumers and Their Brands : Developing Relationship Theory in Consumer Research
    Fournier, S. 34 343-373 [1998]
  • Consumer Evaluation of Brand Extensions Journal of Marketing
    D. A 27-41 [1990]
  • Brand Development versus New Product Development: Toward a Process Model of Extension Decisions
    Ambler, T 6 4 222-234 [1997]
  • BRQ수준과 점포유형이 서비스실패에 대한 소비자 반응에 미치는 영향
    고성현 14 4 109-133 [2006]
  • Attraction and Close Relationships
    Bersheid, E 193-281 [1998]
  • Advertising's Role in Building Strong Brands
    Blackston 113-124 [1993]
  • Accommodation Processes in Close Relationships Journal of Personality and Social Psychology
    Rusbult 53-78 [1991]
  • Acceptance of Brand Extension: Interactive Influences of Product Category Similarity, Typicality of Claimed Benefits, and Brand Relationship Quality
    Park, J. W 29 - [2002]
  • A Process-Tracing Study of Brand Extension Evaluation Journal of Marketing Research
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  • A Consumer-Brand Relationship Framework for Strategic Brand Management University of Florida.
    Fournier - [1994]