외식업체의 관계효익이 고객충성도에 미치는 영향:신뢰와 몰입을 매개변수로

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' 외식업체의 관계효익이 고객충성도에 미치는 영향:신뢰와 몰입을 매개변수로' 의 참고문헌

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  • 호텔산업에서의 관계혜택의 결과변수에 관한 연구-호텔과 종사원에 대한 신뢰/만족 및 고객충성도를 중심으로-
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  • 호텔 레스토랑에서 멤버십 유형에 따른 관계효익이 고객만족과 고객의 자발적 행위에 미치는 영향 연구
    최병호 [2006]
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  • 기업간 마케팅에 있어서 신뢰 만족 및 의존이 몰입과 재구매 의 도에 미치는 영향, 개인 및 조직의 2원적 관점
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