비대칭적 의존구조는 언제나 관계의 질을 약화시키는가· 커뮤니케이션의 역할
'
비대칭적 의존구조는 언제나 관계의 질을 약화시키는가· 커뮤니케이션의 역할' 의 참고문헌
-
-
프랜차이즈 본부의 지배형태가 가맹점의 결속에 미치는 영향: 관계수명주기의 조절효과
송영욱
산업경제연구 19 1 267-288
[2006]
-
첨단산업의 환경동태성이 공급체인의 결속에 미치는 영향: 유연성과 의존성의 역할
김상덕
마케팅과학연구 17 2 31-54
[2007]
-
유통경로상에서 관료적 구조화와 관계적 규범이 기회주의 및 신뢰에 미치는 영향
오세조
마케팅연구 9 1 57-74
[1994]
-
수요부문 풍요성과 동태성이 유통경로 성과에 미치는 영향: 수직적 통합의 조절효과
김상덕
유통연구 11 1 1-20
[2006]
-
소매-공급업체간 커뮤니케이션 유형과 결속이 관계성과에 미치는 영향에 관한 연구
정연승
유통연구 12 4 49-77
[2007]
-
비대칭적 의존구조하에서의 장기거래지향성 결정요인에 관한 연구
권영식
마케팅연구 13 1 43-60
[1998]
-
기업형 수직적 유통경로에서 시장환경의 풍요성과 동태성이 내부정치경제에 미치는 영향
오세조
산업과경영 27 1 454-470
[1990]
-
구조방정식모델을 위한 SIMPLIS 활용과 실습
-
관계기간에 따른 지배형태 및 관료화가 프랜차이즈 가맹점의 결속과 관계만족에 미치는 영향
오세조
유통연구 8 1 47-67
[2003]
-
Vertical trade relationships: the role of dependence and symmetry in attaining organizational goals
Buchanan, L.
Journal of Marketing Research 29 1 65-75
[1992]
-
The use of influence strategies in interfirm relationships in industrial product channels
-
The theory of power and conflict in channels of distribution
-
The structure of commitment in exchange
-
The role of pledges to build and sustain distribution channels
Anderson, E.
Journal of Marketing Research 29 1 18-34
[1992]
-
The environment of marketing channel dyads : a framework for comparative analysis
-
The effects of supplier fairness on vulnerable resellers
Kumar, N.
ournal of Marketing Research 32 3 54-65
[1995]
-
The economics of organization: The transaction cost approach
-
The animosity model of foreign product purchase: an empirical test in the People’s Republic of China
-
The Social Psychology of Bargaining and Negotiation
-
The New Social Contract, An Inquiry Into Modern Contractual Relations
-
The Commitment-Trust Theory of Relationship Marketing
-
Supply chain flexibility and firm performance: a conceptual model and empirical study in the automotive industry
Sanchez, A. M.
International Journal of Operations & Production Management 25 7 681-700
[2005]
-
Structural influences on organizational commitment
-
Social structure and social change in Approaches to the Study of Social Structure
-
Social structure and competition in interfirm networks: the paradox of embeddedness
Uzzi, B.
Administrative Science Quarterly 42 2 35-67
[1997]
-
Satisfaction in communication: an examination of the Downs-Hazen measure
-
Resource allocation behavior in conventional channels
Anderson, E.
Journal of Marketing Research 24 1 85-97
[1987]
-
Relationship marketing and distribution channels
Weitz, B.
Journal of the Academy of Marketing Science 23 3 305-320
[1995]
-
Power-dependence relations
-
Perceptions of interfirm power and its use within a franchise channel of distribution
-
Output sector munificence effects on the internal political economy of marketing channels
Dwyer, F. R.
Journal of Marketing Research 24 4 347-358
[1987]
-
Opportunism and its critics
-
Managing marketing channel opportunism : the efficacy of alternative governance mechanisms
-
Interorganizational dependence and control as predictors of opportunism in dealer-supplier relations
Provan, K. G
Academy of Management Journal 32 1 202-212
[1989]
-
Interfirm influence strategies and their application within distribution channels
-
Interdependency, contracting, and relational behavior in marketing channels
-
Flexibility in industrial service relationships: the construct, antecedents, and performance outcomes
Ivens, B. S.
Industrial Marketing Management 34 566-576
[2005]
-
Factors influencing coordination in a franchise channel
-
Factors affecting trust in market relatinships
-
-
Do exchange role of communication
Sheng, S.
International Journal of Research in Marketing 23 63-77
[2006]
-
Developmental Processes of Cooperative Interorganizational Relationships
Ring, P. S.
Academy of Management Review 19 1 90-118
[1994]
-
Developing buyer-seller relationships
-
Determinants of long-term orientation in buyer-seller relationships
-
Determinants of continuity in conventional industrial channel dyads
-
Control mechanisms and the relationship life cycle: implications for safeguarding specific investments and developing commitment
Ivens, B. S.
Journal of Marketing Research 37 2 227-245
[2000]
-
Contracts, norms, and plural form governance
Cannon, J. P.
Journal of the Academy of Marketing Science 28 2 180-194
[2000]
-
Communication strategies in marketing channels: a theoretical perspective
Mohr, J.
Journal of Marketing 54 3 36-51
[1990]
-
Channel environment and channel leadership
Etgar, M.
Journal of Marketing Research 14 1 69-76
[1977]
-
An empirical investigation of some antecedents of opportunism in a marketing channel
John, G.
Journal of Marketing Research 21 3 278-289
[1984]
-
Alliances in industrial purchasing: the determinants of joint action in buyer-supplier relationships
Heide, J. B.
Journal of Marketing Research 27 1 24-36
[1990]
-
A transaction cost perspective on vertical contractual structure and interchannel competitive strategies
-
A model of the distributor’s perspective of distributor-manufacturer working relationships
-
A model of distribution firm and manufacturing firm working partnerships
-
A general theory of network governance: exchange conditions and social mechanisms
Jones, C.
Academy of Management Review 22 3 911-945
[1997]
'
비대칭적 의존구조는 언제나 관계의 질을 약화시키는가· 커뮤니케이션의 역할'
의 유사주제(
) 논문