연구동향 분석

한국의 국가 브랜드 이미지 차별화 전략에 대한연구:설문응답자의 소속 국가 특성 및 자기범주화에 따른 한-중-일 국가 브랜드 이미지 인식비교를 중심으로

이진용 이유나 이현경 박건희 2013년

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' 한국의 국가 브랜드 이미지 차별화 전략에 대한연구:설문응답자의 소속 국가 특성 및 자기범주화에 따른 한-중-일 국가 브랜드 이미지 인식비교를 중심으로' 의 참고문헌

  • 한국의 국가정체성 구성차원에 대한 탐색적 연구: 설문대상자 소속 국가의 경제발전 수준 및 지리적 거리에 따른 비교평가를 중심으로
    이진용 한국광고홍보학보 13 4 433-467 [2011]
  • 국가브랜드 이미지의 차원과 영향에 관한 연구: 동양국가에 대한 서구인의 인식을 중심으로
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