연구동향 분석

“비교광고 상황에서 브랜드 태도에 미치는 광고태도와 브랜드 인지의 상대적 영향력에 관한 연구: 제품유형에따른 차이를 중심으로,”

한다희 이유재 2009년

논문상세정보
인용/피인용

' “비교광고 상황에서 브랜드 태도에 미치는 광고태도와 브랜드 인지의 상대적 영향력에 관한 연구: 제품유형에따른 차이를 중심으로,”' 의 참고문헌

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