논문상세정보
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- 저자 고인곤
- 제어번호 103792232
- 학술지명 기업경영연구
- 권호사항 Vol. 18 No. 3 [ 2011 ]
- 발행처 한국기업경영학회
- 발행처 URL http://www.kocoma.or.kr
- 자료유형 학술저널
- 수록면 147-169
- 언어 Korean
- 출판년도 2011
- 등재정보 KCI등재
- 판매처
유사주제 논문( 0)
인용/피인용
“기업의 마케팅 능력과 전략의 관계에 대한 연구.”
고인곤
2011년
' “기업의 마케팅 능력과 전략의 관계에 대한 연구.”' 의 참고문헌
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지속가능한 신경세포형의 관광지 개발전략-설악국립공원사례를 중심으로
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조직능력과 지식창출이춘근 [2000]
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우월한 기업성과를 위한 전제조건으로서의 전략 선택에 관한 실증적 연구; 다면적 기업성과 및 산업분석
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신제품 개발성과의 영향요인에 대한 실증적 연구
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비상장 중소기업은 상장기업을 벤치마킹해야 하는가? - 전략적 성향에 대한 비교연구 -
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마케팅 능력과 기업의 신제품 개발성과에 대한 연구 : 마케팅 지식창출을 중심으로
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When Using Knowledge can Hurt Performance: The Value of Organizational Capabilities in a Management Consulting Company
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What Have We Learned about Generic Competitive Strategy? A Meta-Analysis
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Turnaround Strategies
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Trading off between Value Creation and Value Appropriation : the Financial Implications of Shifts in Strategic Emphasis
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The Role of Relational Knowledge Stores in Interfirm Partnering
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The Role of Marketing Capability In Innovation based Competitive Strategy
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The Role of Adaptation in Micro Enterprise Development:A Marketing Perspective
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The Resource-Advantage Theory of Competition: Dynamics, Path Dependencies, and Evolutionary Dimensions
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The Knowledge-Creating Company
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The Effect of a Market Orientation on Business Profitability
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The Cornerstones of Competitive Advantage : A Resource-Based View
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The Competitiveness of Business Services and Regional Development: Evidence from Scotland and the South East of England
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The Comparative-Advantage Theory of Competition
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The Capabilities of Market-driven Organizations
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Testing the Applicability of Porter’s Generic Strategies in the Digital Age:A Study of Korean Cyber Malls
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Sustainable Advantage
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Sucess in High-Technology Markets:Is Marketing Capability Critical
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Strategic Consensus and Performance:The Role of Strategy Type and Market-Related Dynamism
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Relation Specific Capabilities and Barriers to Knowledge Transfers:Creating Advantage Though Network Relationships
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Psychometric theory
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Product development performance : Strategy, organization, and management in the world auto industry
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Product Variety and Firm Survival in the Micro computerware Industry
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Principles and practice of structural equation modeling
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Porter’s Strategic Types:Differences In Internal Processes And Their Impact On Performance
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Patterns of Capability Acquisition in Electronic Commerce
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Organizational capabilities in product development of Japanese firms: A conceptual framework and empirical findings
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Organizational Strategy, Structure, and Process
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Organizational Innovation Capability:A Driver for Competitive Superiority in Marketing Chan nels
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On the Evaluation of Structural Equation Models
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Multiple regression inn behavioral research: Explanation and prediction
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Marketing’s role in the Implementation of Business Strategies:A Critical review and Conceptual framework
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Marketing Strategy Development Styles,Implementation Capability, and Firm Performance: Investigating the Curvilinear Impact of Multiple Strategy-Making Styles
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Marketing Capabilities and Firm Performance:A Hierarchical Model
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Market Knowledge Dimensions and Cross-Functional Collaboration: Examining th Different Routes to Product Innovation Performance
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Major New Product:What Distinguishes the Winners the Chemistry Industry
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Longitudinal Study of the Impact of Market Structure, Firm Structure, Strategy, and Market Orientation Culture on Dimensions of Small-Firm Performance
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Knowledge Creation and its Place in the Development of Sustainable Competitive Advantage
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Investigation of Factors Contributing to the Success of Cross-Functional Team
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How to Integrate Work and Deepen Expertise
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Firm resources and sustained competitive advantage
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Firm Capabilities,Business Strategies, and Hypercompetitive Arenas: The Sustainability of Competitive Advantages with Implications for Firm Competitiveness
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Factors Influencing Early Stage Performance in Canadian Micro-enterprises
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Experiential and informational knowledge, architectural marketing capabilities, and the adaptive performance of export ventures : A crossnational study
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Evolving to a Mew Dominant Logic for Marketing
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Evaluating structural equation models with unobservable variables and measurement error
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Efficiency,Flexibility,or Both? Evidence Linking Strategy to Performance in Small Firms
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Dynamic Capabilities: What are They?
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Differentiation Versus Low Cost or Differentiation and Low Cost:A Contingency Framework
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Differences in Large and Small Firm Responses to Environmental Context: Strategic Implications from a Comparative Analysis of Business Formations
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Customer Knowledge Development:Antecedents and Impact on New Product Performance
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Cross-functionality and Leadership of the New Product Development Teams
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Competitive strategy
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Competitive Advantage
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Benchmarking Marketing Capabilities for Sustainable Competitive Advantage
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Antecedents and Consequences of Cross-Functional Cooperation: A Comparison of R&D, Manufacturing and Marketing Perspective
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An investigation of the factors leading to the development of marketing capabilities and organizational effectiveness
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An Essay on Corporate Epistemology
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An Approach for Confirmatory Measurement and Structural Equation Modeling of Organizational Properties
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Actualizing Innovation Effort : The Impact of Market Knowledge Diffusion in a Dynamic System of Competition
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Accelerating the Design-Build-Test Cycle for Effective Product Development
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A Resource-Based View of Product Development
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A Resource-Based Analysis of Global Competition:The Case of The Bearings Industry