연구동향 분석

“외식 프랜차이즈 시스템에서가맹점주의 만족이 고객가치와 고객만족에 미치는 영향”

김지혜 김상현 2014년

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' “외식 프랜차이즈 시스템에서가맹점주의 만족이 고객가치와 고객만족에 미치는 영향”' 의 참고문헌

  • 호텔기업의 시장 지향성이 서비스 품질, 고객만족, 전환비용과 구전 커뮤니케이션에 미치는 영향
    이용기 관광학연구 24 1 57-74 [2000]
  • 프랜차이징 산업에서도구적 요인이 가맹본부의 만족에 미치는 영향에 관한연구
    임현철 관광서비스연구 4 2 61-81 [2004]
  • 프랜차이즈 시스템의 영향력이 가맹점의 만족에미치는 영향에 관한 연구
    고재윤 외식경영연구 7 3 27-42 [2004]
  • 편의점의 경로관계에서 가맹점의 경제적/비경제적 만족의 선행요인과 결과요인
    김정희 유통경영학회지 13 5 7-32 [2010]
  • 패밀리레스토랑의 고객가치, 고객만족, 행동의도간의 구조적 관계에 관한 연구 -서울 지역 대학생을 중심으로-
    한진수 호텔경영학연구 18 1 135-150 [2009]
  • 인터넷쇼핑몰에서의 고객만족 및 신뢰와 고객충성도간의 관계에 대한 전환이득의 조절역할
    윤남수 한국경영과학회지 28 4 85-104 [2003]
  • 인터넷쇼핑몰에서 고객가치와 전환장벽이 재구매 의도에 미치는 영향에 관한 연구
    정인근 Asia Pacific Journal of Information Systems 14 1 185-209 [2004]
  • 외식프랜차이즈 가맹본부의 관리특성과 불공정거래가 가맹점의 신뢰와 성과에 미치는 영향
    권영식 유통경영학회지 16 3 133-143 [2013]
  • 외식산업 프랜차이즈 가맹점 만족도에 미치는 도구적과 관계지향성요인의 영향
    이용기 호텔관광연구 7 3 156-178 [2005]
  • 온라인 쇼핑에서 화장품의 구매특성이 긍정적 감정, 관계품질 및 재구매의도에 미치는 영향
    전태유 유통경영학회지 16 3 121-131 [2013]
  • 서비스품질과 서비스가치
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  • 서비스제공자의 고객지향성이 관계 질 및 재구매 의도에 미치는 영향
    배병렬 아시아마케팅저널 3 2 21-40 [2001]
  • 서비스 산업의 현황에 대한 실증 연구
    이유재 소비자학 연구 7 2 129-157 [1996]
  • 사업형 프랜차이즈 시스템에서의 프랜차이저와 프랜차이지의 효율적인 관계 정립에 관한 연구
    김상현 유통연구 2 1 87-114 [1997]
  • 관계지향성 요인이 프랜차이즈 가맹점만족에 미치는 영향에 관한 연구 : 외식프랜차이즈의대구지역 가맹점을 중심으로
    임현철 Tourism Research 19 269-285 [2004]
  • 공공 의료서비스의 질 구성요인과 고객 만족도 분석
    김대원 한국지방자치학회보 14 4 207-228 [2002]
  • 고객재구매의도 결정요인에 관한 연구:고객가치, 고객만족, 전환비용, 대안의 매력도
    김상현 마케팅연구 17 2 25-55 [2002]
  • 고객가치 차원, 고객만족, 충성도, 구전의도 간의 구조적 관계에 관한 연구 -북경의 구매자를 중심으로-
    전외술 산업경제연구 22 6 3121-3145 [2009]
  • 고객 자산(Customer Equity)의 개념적 정리와 구성요소의 상대적 중요도에 영향을 미치는 요인
    손영석 마케팅관리연구 12 1 131-153 [2007]
  • “프랜차이즈 시스템의 지원과 불일치가 경제적 만족, 갈 등, 신뢰, 몰입에 미치는 영향,”
    김종훈 유통연구 12 1 33-62 [2007]
  • “외식프랜차이즈 관계결속이 경영성과,가맹점만족 및 재계약의도에 미치는 영향에 관한 연구”
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  • 2010년 전국 프랜차이즈 실태조사
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