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B2B 시장에서의 서비스 편의성이 관계성과에 미치는 영향: 관계적 요인의 매개효과 분석

한상린 이성호 2011년

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' B2B 시장에서의 서비스 편의성이 관계성과에 미치는 영향: 관계적 요인의 매개효과 분석' 의 참고문헌

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  • 다차원적 접근법에 의한 기술기반셀프서비스 편리성과 비금전적 비용, 고객가치의 관계
    양희진 경영연구 23 2 329-363 [2008]
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    오세조 유통연구 8 1 47-67 [2003]
  • 고객만족과 거래성향이 관계지향성에 미치는 영향에 관한 연구
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