연구동향 분석

이동통신고객들의 서비스품질, 고객만족, 정서적 몰입 및 고객충성도 간의 구조적 관계에 관한 연구: 가격지각의 조절효과를 중심으로

박성규 전외술 2014년

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' 이동통신고객들의 서비스품질, 고객만족, 정서적 몰입 및 고객충성도 간의 구조적 관계에 관한 연구: 가격지각의 조절효과를 중심으로' 의 참고문헌

  • 프랜차이즈 커피전문점의 서비스품질이 정서적 몰입과 재구매의도에 미치는 영향
    주윤황 프랜차이즈경영연구 3 1 46-72 [2012]
  • 중국소비자들의 지각된 가치, 고객만족, 전환비용 및 충성도 간의 구조적 관계: 전환비용의 조절효과
    박성규 산업경제연구 25 1 275-295 [2012]
  • 이동통신가입자의 통신사업자 전환비용에 관한 연구
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