연구동향 분석

이미지 제시방식이 지불의사 가격에 미치는 영향: 접촉욕구의 상호작용과 심상선명도, 선택시간의 이중매개효과

류수현 한광희 2017년

논문상세정보
    • 저자 류수현 한광희
    • 제어번호 103661067
    • 학술지명 한국심리학회지 소비자·광고
    • 권호사항 Vol. 18 No. 2 [ 2017 ]
    • 발행처 한국소비자·광고심리학회
    • 발행처 URL http://www.koreanpsychology.or.kr
    • 자료유형 학술저널
    • 수록면 151-172
    • 언어 Korean
    • 출판년도 2017
    • 등재정보 KCI등재
    • 소장기관 이화여자대학교 중앙도서관
    • 판매처
    유사주제 논문( 0)
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' 이미지 제시방식이 지불의사 가격에 미치는 영향: 접촉욕구의 상호작용과 심상선명도, 선택시간의 이중매개효과' 의 참고문헌

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    성영신 한국심리학회지: 소비자·광고 13 1 1-23 [2012]
  • 소비자의 자기통제와 접촉욕구가 충동구매에 미치는 영향
    전성희 - [2008]
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    양윤 한국심리학회지: 소비자·광고 12 2 329-347 [2011]
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