연구동향 분석

브랜드 확장의 적합성과 시기적 적합성 효과: 브랜드 확장 평가에 대한 확장 적합성, 자아해석, 시간적 거리의 역할을 중심으로

김태엽 유동호 2017년

논문상세정보
    • 저자 김태엽 유동호
    • 제어번호 103646754
    • 학술지명 기업경영연구
    • 권호사항 Vol. 24 No. 1 [ 2017 ]
    • 발행처 한국기업경영학회
    • 발행처 URL http://www.kocoma.or.kr
    • 자료유형 학술저널
    • 수록면 91-115
    • 언어 Korean
    • 출판년도 2017
    • 등재정보 KCI등재
    • 판매처
    유사주제 논문( 0)
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' 브랜드 확장의 적합성과 시기적 적합성 효과: 브랜드 확장 평가에 대한 확장 적합성, 자아해석, 시간적 거리의 역할을 중심으로' 의 참고문헌

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