리조트 서비스경험이 서비스충성도에 미치는 영향: 기업이미지, 서비스신뢰 및 감정적 몰입의 인과적 역할

최철재 2017년
논문상세정보

' 리조트 서비스경험이 서비스충성도에 미치는 영향: 기업이미지, 서비스신뢰 및 감정적 몰입의 인과적 역할' 의 참고문헌

  • 지각된 모바일서비스품질과 관계품질
    황인형 한국콘텐츠학회 논문지 15 10 517-534 [2015]
  • Welcome to the Experience Ecomomy
    J. Pine Harvard Business Review 76 97-106 [1998]
  • Value-Expressive Versus Utilitarian Advertising Appeals"When and Why to Use Which Appeal
    J. S. Johns J. of Advertising 20 3 23-33 [1998]
  • Trust Theory:A Socio-Cognitive and Computational Model
  • The Role of Imagery in Information Processing Review and Extensions
    D. I. MacInnis J. of Consumer Research 13 473-491 [1987]
  • The Role of Brands in a Service-Dominated World
    P. Klaus J. of Brand Management 15 2 115-122 [2007]
  • The Role of Brand Experience and Affective Commitment in Determining Brand Loyalty
    I. Oriol Brand Management 18 8 570-582 [2011]
  • The Role of Brand Experience Affective Commitment in Determining Brand Loyalty
    O. Iglesis Brand Management 18 8 570-582 [2011]
  • The Relative Strength of Affective Commitment in Securing Loyalty in Service Relationships
    H. Evanschitzky J. of Business Research 59 1207-1213 [2006]
  • The Mediating Role of Corporate Image on Customers’ Retention Decisions : An Investigation in Financial Services
    N. Nguyen International J. of Bank Marketing 16 2 52-65 [1998]
  • The Loyalty Effect
  • The Influence of Corporate Image on Consumer Trust : A Comparative Analysis in Traditional Versus Internet Banking
    C. Flaviản Internet Research 15 4 447-470 [2005]
  • The Influence of Corporate Character on Customers and Employees : Exploring Similarities and Differences
    R. Chun J. of Academy of Marketing Science 34 2 138-146 [2006]
  • The Impact of Brand Identity on The Perceived Brand Image of a Merged Higher Education Institution : Part Two
    J. Bosch Management Dynamics 15 3 36-54 [2006]
  • The Effects of Mood, Involvement, and Quality of Store Experience on Shopping Intentions
    W. R. Swinyard J. of Consumer Research 20 271-280 [1973]
  • The Effect of Relational Constructs on Customer Referrals and Number of Services Purchased from a Multiservice Provider : Does Age of Relationship Matter?
    P. C. Verhoel J. of the Academy of Marketing Science 30 3 202-216 [2002]
  • The Dimensionality of Consumption Emotion Patterns and Consumer Satisfaction
    R. A. Westbrook J. of Consumer Research 18 84-91 [1991]
  • The Commitment-Trust Theory of Relationship Marketing
    R. Morgan J. of Marketing 58 20-38 [1994]
  • Store Shopping Experience and Consumer Price-Quality-Value Perceptions
    R. A. Kerin J. of Retailing 68 4 376-397 [1992]
  • Service Quality and Customer Retention : Building Long-Term Relationships
    K. A. Venetis European J. of Marketing 38 11/12 1577-1598 [2004]
  • Service Quality : Beyond Cognitive Assessment
    B. Edvardsson Managing Service Quality 15 2 127-131 [2005]
  • Service Management and Marketing
    C. Grőroos - [1990]
  • Service Loyalty : The Effects of Service Quality and the Mediating Role of Customer Satisfaction
    A. Caruana European J. of Marketing 36 811-828 [2002]
  • Service Loyalty : Accounting for Social Capital
    T. Johns J. of Services Marketing 26 1 60-74 [2012]
  • Service Customer Commitment and Response
    T. Johns J. of Services Marketing 24 1 16-28 [2010]
  • Relationships Between Providers and Users of Marketing Research : The Dynamics of Trust Between Organizations
    C. Moorman J. of Marketing Research 29 3 314-329 [1992]
  • Relationship Marketing Activities, Commitment, and Memberships Behavior in Professional Association
    T. W. Gruen J. of Marketing 64 34-49 [2000]
  • Relationship Between Providers and Users of Marketing Research : The Dynamics of Trust Within and Between Organizations
    C. Moorman J. of Marketing Research 29 314-329 [1992]
  • Relationship Benefits in Services Industries : The Customer’s Perspective
    K. P. Gwinner J. of the Academy of Marketing Science 26 2 101-115 [1998]
  • Marketing Services, Competing, Through Quality
    L. L. Berry - [1991]
  • Managing the Total Customer Experience
    L. Berry MIT Sloan Management Review 43 3 85-86 [2002]
  • Managing the Total Customer Experience
    I. Berry MIT Sloan Management Review 43 3 85-89 [2002]
  • Managing the Image of Your Bank : The Glue That Binds
    R. M. Worcester International J. of Bank Marketing 15 5 146-152 [1999]
  • Managing the Co-Creation of Value
    A. Payne J. of the Academy of Marketing Science 36 83-96 [2008]
  • Linking Experience Realms and Experimental Service Brand Loyalty: Determinants and Outcomes for Future Operationalization
    A. R. Ismail - [2008]
  • Impacts of Store and Chain Images on the"Quality-Satisfaction-Loyalty Process in Petrol Retailing
    Ø. Helgesen J. of Retailing and Consumer Services 17 2 110-118 [2010]
  • Impact of Initial-Trust-Image on Shopper Trust and Patronage Intentions : A Study of Young, Male Apparel Shoppers in India
    S. Kaul International J. of Retail and Distribution Management 38 4 275-296 [2010]
  • How to Sell Services More Profitably
    W. Reinartz Harvard Business Review 86 90-96 [2008]
  • Handbook of Interpersonal Commitment and Relationship Stability
    J. M. Adams - [1999]
  • Fidelizar al Cliente
    J. M. Lehu - [2001]
  • Factor that Affect the Trust of Business Clients in Their Banks
    A. S. Gill International J. of Bank Marketing 24 6 384-405 [2006]
  • Exploring the Impact of Brand Image on Customer Loyalty and Commitment in China
    I. E. Ogba Journal of Technology Management 4 2 132-144 [2009]
  • Explaining the Limited Effectiveness of Legalistic ‘Remedies’for Trust/Mistrust
    S. B. Sitkin Organization Science 4 3 367-392 [1993]
  • Experimental Marketing
    B. Schmitt J. of Marketing Management 15 1/3 53-67 [1999]
  • Enhancing Online Brand Experience : An Application of Congruity Theory
    S. Lee International J. of Hospitality Management 40 49-58 [2014]
  • Emotions in Service Satisfaction
    V. Liljander International J. of Service Industry Management 8 2 148-169 [1997]
  • Developing Buyer-Seller Relationships
    R. Dwyer J. of Marketing 51 11-27 [1987]
  • Determinants of Long-Term Orientation in Buyer-Seller Relationships
    S. Ganesan J. of Marketing 58 2 1-9 [1994]
  • Customer Service Experience: Developing and Applying a Sequential Incident Laddering Technique
    U. Jűtter European J. of Marketing 17 5/6 738-768 [2013]
  • Customer Service Experience : Developing and Applying a Sequential Incident Laddering Technique
    U. Jűtter European J. of Marketing 47 5/6 738-768 [2012]
  • Customer Relationship Profitability-Propositions for Analysis of Relationship and Customer Bases
    K. Storbacka 11-13 [1994]
  • Customer Loyalty : Toward An Integrated Conceptual Framework
    A. S. Dick J. of the Academy of Marketing Science 22 2 99-113 [1994]
  • Customer Experience Quality : An Exploration in Business and Consumer Contexts Using Repertory Grid Technique
    F. Lemke J. of the Academy of Marketing Science 39 16 846-869 [2011]
  • Customer Experience Places : The New Offering Frontier
    J. H. Gilmore Strategy & Leadership 30 4-11 [2002]
  • Cues Used by Customers Evaluating Corporate Image in Service Firms : An Empirical Study in Financial Institutions
    G. LeBlanc International J. of Service Industry Management 7 2 44-56 [1996]
  • Corporate Image in the Leisure Services Sector
    J. Minkiewiez J. of Services Marketing 25 2 190-201 [2009]
  • Corporate Identity and The Advent of Corporate Marketing
    J. M. T. Balmer J. of Marketing Management 14 8 963-965 [1998]
  • Consumers’ Trust of Sales Person and Manufacturer : An Empirical Study
    M. S. Kennedy J. of Business Research 51 73-86 [2001]
  • Consumers’ Trust in a Brand and the Link to Brand Loyalty
    G. T. Lau J. of Market-Focused Management 4 341-370 [1999]
  • Consumer Trust in Banking Relationships in Europe
    R. A. Järvinen International J. of Bank Marketing 32 6 551-566 [2014]
  • Cognitive and Affective Trust in Service Relationships
    D. Johnson J. of Business Research 58 500-507 [2005]
  • Building Strong Brands
    D. A. Arker - [1996]
  • Brand Loyalty-What, Where, How Much
    R. M. Cunningham Harvard Business Review 39 116-138 [1956]
  • Brand Experience : What is it? How is it Measured? Does it Affect Loyalty?
    J. J. Brakus J. of Marketing 73 3 52-68 [2009]
  • Assessing the Relationship Between Loyalty Program Attributes, Store Satisfaction and Store Loyalty
    K. Bridson J. of Retailing and Consumer Services 15 5 364-374 [2008]
  • Assessing the Dimensionality and Structure of the Consumption Experience : Evaluation, Feeling, and Satisfaction
    H. Mano J. of Consumer Research 20 451-466 [1993]
  • An Integrative Model of Organizational Trust
    R. C. Mayer Academy of Management Review 20 1 709-734 [1995]
  • An Examination of the Nature of Trust in Buyer-Seller Relationships
    P. M. Doney J. of Marketing 61 35-51 [1997]
  • An Empirical Examination of the Role of Trust in Consumer and Supplier Relationship of Little Direct Contact : A Structural Equation Modeling Approach
    W. M. Yee J. of International Food and Agribusiness Marketing 22 1/2 143-163 [2010]
  • A Two Dimensional Concept of Brand Loyalty
    G. S. Day J. of Advertising Research 9 29-36 [1969]
  • A Three Component Model of Customer Commitment to Service Providers
    H. S. Bansal J. of the Academy of Marketing Science 32 3 234-250 [2004]
  • A Path Analytic Model of Store Loyalty Involving Self-Concept, Store Image, Geographic Loyalty, and Socioeconomic Status
    M. J. Sirgy J. of the Academy of Marketing Science 13 3 265-291 [1985]
  • A Model of Consumer Perceptions and Store Loyalty Intentions for a Supermarket Retailer
    N. Sirohi J. of Retailing 74 2 223-245 [1998]