연구동향 분석

디지털환경에서 매체몰입이 브랜드 애착과 브랜드충성도에 미치는 영향: 브랜드 관계감정의 계층적 매개효과 분석

추미애 Choo, Mi-ae 2015년

논문상세정보
인용/피인용
' 디지털환경에서 매체몰입이 브랜드 애착과 브랜드충성도에 미치는 영향: 브랜드 관계감정의 계층적 매개효과 분석' 의 주제별 논문영향력
논문영향력 선정 방법
논문영향력 요약
주제
  • brand attachment
  • brand loyalty
  • brandrelationsaffect
  • hierarchicalmediatedregressionanalysis
  • mediaengagement
  • 계층적 매개효과분석
  • 매체몰입
  • 브랜드 관계감정
  • 브랜드 애착
  • 브랜드 충성도
동일주제 총논문수 논문피인용 총횟수 주제별 논문영향력의 평균
879 0

0.0%

' 디지털환경에서 매체몰입이 브랜드 애착과 브랜드충성도에 미치는 영향: 브랜드 관계감정의 계층적 매개효과 분석' 의 참고문헌

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