The Effectiveness of Football Website in Marketing Mix Perspectives

논문상세정보
' The Effectiveness of Football Website in Marketing Mix Perspectives' 의 주제별 논문영향력
논문영향력 선정 방법
논문영향력 요약
주제
  • effectiveness
  • marketing mix
  • public relations
  • web site
동일주제 총논문수 논문피인용 총횟수 주제별 논문영향력의 평균
238 0

0.0%

' The Effectiveness of Football Website in Marketing Mix Perspectives' 의 참고문헌

  • 프로스포츠팀 브랜드 자산 구성요인 간 구조관계 비교 -프로야구팀, 프로축구팀을 중심으로-
    이건희 한국웰니스학회 8 (3) : 89 ~ 98 [2013]
  • 스포츠이벤트 관여도가 스폰서 기업이미지 및 신뢰획득에 미치는 영향
    김성규 한국웰니스학회 6 (1) : 25 ~ 34 [2011]
  • 문화콘텐츠로서 한국무용 관람추구편익과 공연관람만족간의 관계
    박소연 한국웰니스학회 6 (3) : 95 ~ 108 [2011]
  • proposed format for the management of sports marketing websites
    Pope, N. Cyber-Journal of Sports Marketing 1 (4) [1997]
  • World Internet Users and Population Stats
    Internet World Stats
  • The web as a medium : An exploratory comparison of Internet users versus newspaper readers
    Bush, V. D. Journal of Marketing Theory and Practive 10 (1) : 1 ~ 10 [2002]
  • The Official website of the South African Football Association
  • The Official website for U.S. Soccer
  • Sports marketing: A strategic perspective
    Shank, M. D. Prentice-Hall, Inc [2004]
  • Sport public relations:Managing stakeholder communication(vol. 2)
    Stoldt, G. C. Human Kinetics [2012]
  • Sport marketing
    Mullin, B. J. Human Kinetics [2007]
  • Remember these 5 C’s to make your content shine
    Migala, D. Street & Smith’s Sports Business Journal 3 (17) [2000]
  • Ministry of Culture, Sports and Tourism
    [2000]
  • Korea Football Association
  • Internet Research Companion
    McKim, G. One E &T [1996]
  • Football Federation Australia
  • Contentan alysis for the socialsciences and humanities
    Holsti, O. R. Addison-Wesley [1969]
  • Content analysis in consumer research
    Kassarjian, H. H. Journal of consumer research 4 : 8 ~ 18 [1977]
  • Confederation Brazil football of the Official website
  • Companies the use PR effectively multiply value of their sponsorships
    Poole, M. Sports Business Journal 6 (13) [2004]
  • Commercial Internet filers : Perils and opportunities
    Chou, C. H. Decision Support Systems 48 : 521 ~ 530 [2010]
  • Analysis of critical website characteristics: a cross-category study of successful websites
    Tarafdar, M. Journal of computer information systems : 14 ~ 24 [2006]
  • Advertising banners on sport web sites
    Yu, C. C. International Journal of Applied Sport Sciences 12 (1) : 73 ~ 94 [2000]
  • AGB Neilsen Media Research
  • A Study of internet sport through marketing strategic
    Han, E. K. Korean Journal of Advertising 52 : 113 ~ 135 [2001]
  • 2010Networked readiness