연구동향 분석

온라인 쇼핑몰에서 소비자 몰입의 영향요인과 결과요인에 대한 연구

김혜란 ( Hye Ran Kim ) 2015년

논문상세정보
인용/피인용
' 온라인 쇼핑몰에서 소비자 몰입의 영향요인과 결과요인에 대한 연구' 의 주제별 논문영향력
논문영향력 선정 방법
논문영향력 요약
주제
  • consumerexperiences
  • involvement
  • online flow
  • online shopping malls
  • purchase intentions
  • services
동일주제 총논문수 논문피인용 총횟수 주제별 논문영향력의 평균
374 0

0.0%

' 온라인 쇼핑몰에서 소비자 몰입의 영향요인과 결과요인에 대한 연구' 의 참고문헌

  • 인터넷쇼핑몰 가상체험마케팅 요소에 관한 연구 (Schmitt 체험마케팅 요소를 중심으로)
    윤성중 디지털융복합연구 10 (9) : 151 ~ 158 [2012]
  • 온라인 소비자 구매결정과정에서의 제품관여도 효과에 관한 연구
    김종욱 Asia Pacific Journal of Information Systems 15 (3) : 133 ~ 162 [2005]
  • 여가활동을 통한 여자마라톤 동호인의 참여동기와 몰입경험, 참여만족, 생활만족의 인과관계
    송홍락 한국여가레크리에이션학회지 33 (3) : 205 ~ 216 [2009]
  • 여가스포츠 참여자의 여가경험과 여가기능, 몰입경험 및 운동지속의사에 관한 인과모형
    백현 한국체육학회지 50 (6) : 337 ~ 352 [2011]
  • 소셜커머스의 체험마케팅이 몰입, 고객애호도에 미치는 영향 : 관여도의 조절효과를 중심으로
    노정숙 인터넷전자상거래연구 14 (4) : 335 ~ 354 [2014]
  • 소셜커머스 이용의 영향요인에 관한 연구: 사회적 규범과 가격의식성을 중심으로
    이경탁 인터넷전자상거래연구 11 (4) : 65 ~ 85 [2011]
  • Welcome to the experience economy
    Pine, B. J. Harvard Business Review 76 (4) : 97 ~ 105 [1998]
  • Virtual Store Layout Effects on Consumer Behaviour : Applying an Environmental Psychology Approach in the Online Travel Industry
    Manganari, E. E. Internet Research 21 (3) : 46 ~ 326 [2011]
  • Virtual Item Purchase Behavior in Virtual Worlds
    Guo, Y. Electronic Commerce Research 9 : 77 ~ 96 [2009]
  • Virtual Experience vs. Brochures in the Advertisement of Scenic Spots : How Cognitive Preferences and Order Effects Influence Advertising Effects on Consumers
    Chiou, W. B. Tourism Management 29 (1) : 50 ~ 146 [2008]
  • Understanding customer experience
    Meyer, C. Harvard Business Review 85 (2) : 116 ~ [2007]
  • The different roles of satisfaction, trust, and commitment in customer relationships
    Garbarino, E. Journal of Marketing 63 (4) : 70 ~ 87 [1999]
  • The Role of Involvement in Attention and Comprehension Processes
    Celsi, R. L. Journal of Consumer Research 15 (2) : 210 ~ 224 [1988]
  • The Role of Flow Experience in Cyber-game Addiction
    Chou, T. J. Cyber Psychology & Behavior 6 (6) : 63 ~ 675 [2003]
  • The Personal Involvement Inventory : Reduction, revision, and application to advertising
    Zaichkowsky, J. L. Journal of Advertising 23 (4) : 59 ~ 70 [1985]
  • The Influence of Advertising at the Moment of Brand Choice
    Cobb, C. J. Journal of Advertising 14 (4) : 5 ~ 27 [1985]
  • The Impact of Flow on Online Consumer Behavior
    Lee, S. M. Journal of Computer Information Systems (Summer) : 1 ~ 11 [2010]
  • Survey Measures and Instruments in MIS: Inventory and Appraisal
    Zmud, R. W. The Information Systems Research Challenge : Survey Research Methods 3 : 149 ~ 180 [1991]
  • Stigma, Epilepsy, and Quality of Life
    Jacoby, A. Epilepsy & Behavior 3 (6) : 10 ~ 20 [2002]
  • Presternal Gastric Bypass for Unresectable Carcinoma of the Thoracic Oesophagus : A Preliminary Report
    Mannell, A. British Journal of Surgery 67 (7) : 522 ~ 527 [1980]
  • Optimal Experience:Psychological Studies of Flow in Consciousness
    Csikszentmihalyi, M. Cambridge University Press [1988]
  • Modeling Virtual Exploratory and Shopping Dynamics: an Environmental Psychology Approach
    Huang Huang, M. H. Information & Management 41 : 39 ~ 47 [2003]
  • Measuring the involvement construct
    Zaichkowsky, J. L. Journal of Consumer Research 12 : 54 ~ 341 [1985]
  • Measuring the Customer Experience in Online Environments: A Structural Modeling Approach
    Novak, T. P. Marketing Science 19 (1) : 22 ~ [2000]
  • Measuring Purchase-Decision Involvement
    Mittal, B. Psychology &Marketing 6 (2) : 62 ~ 147 [1989]
  • Marketing in Hypermedia Computermediated Environments: Conceptual Foundations
    Hoffman, D. L. Journal of Marketing 60 (3) : 50 ~ 68 [1996]
  • Influence of Web advertising strategies, consumer goal-directedness, and consumer involvement on Web advertising effectiveness
    Wang, K International Journal of Electronic Commerce 13 (4) : 67 ~ 95 [2009]
  • Impact of 3-D advertising on product knowledge, brand attitude, and purchase intention : the mediating role of presence
    Li, H. Journal of Advertising 31 (3) : 43 ~ 57 [2002]
  • Flow in computer-mediated communication
    Trevino, L. K. Communication Research 19 (5) : 73 ~ 539 [1992]
  • Flow Online: Lessons Learned and Future Prospects
    Hoffman, D. L. Journal of Interactive Marketing 23 (1) : 23 ~ 34 [2009]
  • Factors affecting trust in market research relationships
    Moorman, C. The Journal of Marketing 57 (1) : 81 ~ 101 [1993]
  • Extending the TAM for a world-wide web context
    Moon, J. W. Information & Management 38 : 30 ~ 217 [2001]
  • Exploring an Expanded Model of Women's Leisure Constraints
    Henderson, K. A. Journal of Applied Recreation Research 18 (4) : 229 ~ 252 [1993]
  • Experiential marketing
    Schmitt, B. Journal of Marketing Management 15 (1-3) : 53 ~ 67 [1999]
  • Electronic Word-of-Mouth in Social Networking Sites : A Cross-Cultural of the United States and China
    Choi, S. M. Journal of Global Marketing 24 (3) : 263 ~ 281 [2011]
  • Effects of Interactivity on website involvement and purchase intention
    Jiang, Z. Journal of the Association for Information Systems 11 (1) : 34 ~ 59 [2010]
  • Effects of Consumer Perceptions of Brand Experience on the Beb : Brand Familiarity, Satisfaction and Brand Trust
    Ha, H. Y. Journal of Consumer Behaviour 4 (6) : 438 ~ 452 [2005]
  • Developing Buyer-SellerRelationships
    Dwyer Dwyer, F. R. Dwyer, F. Robert S.Oh The Journal of marketing 51 (2) : 11 ~ 27 [1987]
  • Determinants of accepting wireless mobile data services in china
    Lu, J. Information & Management 45 (1) : 52 ~ 64 [2008]
  • Consumer Behavior
    Engel, J. F The Dryden Press, 6th edition [1986]
  • Brand Experience : What is it? How is it Measured? Does it Affect Loyalty?
    Brakus, J. J. Journal of Marketing 73 (3) : 52 ~ 68 [2009]
  • Behavioral learning theory : Its relevance to marketing and promotions
    Rothschild, M. L. Journal of Marketing 45 (2) : 8 ~ 70 [1981]
  • Applying the technology acceptance model and flow theory to online consumer behavior
    Koufaris, M. Information Systems Research 13 (2) : 23 ~ 205 [2002]
  • An Odyssey into Virtual Words : Exploring the Impacts of Technological and Spatial Environments on Intention to Purchase Virtual Products
    Animesh, A. P. MIS Quarterly 35 (3) : 780 ~ 810 [2011]
  • An Examination of the Multidimensionality of Flow Construct in a Computer-Mediated environment
    Siekpe, J. S. Journal of Electronic Commerce Research 6 (1) : 31 ~ 43 [2005]
  • A comparative Analysis of Four Scales of Involvement
    Mittal, B. Psychology & Marketing 12 (7) : 82 ~ 663 [1995]
  • A Positive Theory of Private Label : A Strategic Role of Private Label in a Duopoly National-Brand Market
    Wu, C. C. Marketing Letters 16 (2) : 143 ~ 161 [2005]