연구동향 분석

미국 소비자의 한국 국가이미지와 한국기업 브랜드 이미지에 관한 실증분석

이제홍(Je-Hong Lee) 2015년

논문상세정보
인용/피인용
' 미국 소비자의 한국 국가이미지와 한국기업 브랜드 이미지에 관한 실증분석' 의 주제별 논문영향력
논문영향력 선정 방법
논문영향력 요약
주제
  • 경제학
  • brand image
  • globalization
  • korean image
  • usa customers
  • usa market
동일주제 총논문수 논문피인용 총횟수 주제별 논문영향력의 평균
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' 미국 소비자의 한국 국가이미지와 한국기업 브랜드 이미지에 관한 실증분석' 의 참고문헌

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    이제홍 무역연구 11 (4) : 605 ~ 619 [2015]
  • 한류가 중국소비자의 구매태도에 미치는 영향에 관한 실증연구 : 음식제품 및 음식기업이미지 중심으로
    김미정 배정민 이춘수 현대중국연구 11 (2) : 123 ~ 155 [2010]
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  • 2002월드컵 개최로 인한 방한 외래 관광객이 지각하는 한국에 대한 국가이미지 변화
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