연구동향 분석

연구논문 : 패스트 패션 브랜드 사랑의 선행변수와 결과변수

박혜정 ( Hye-jung Park ) 2015년

논문상세정보
인용/피인용
' 연구논문 : 패스트 패션 브랜드 사랑의 선행변수와 결과변수' 의 주제별 논문영향력
논문영향력 선정 방법
논문영향력 요약
주제
  • affective brand experience
  • brandlove
  • hedonicbrandattitude
  • self-expressive brand
  • 감성적 브랜드 경험
  • 브랜드 사랑
  • 자아표현적 브랜드
  • 쾌락적 브랜드 태도
동일주제 총논문수 논문피인용 총횟수 주제별 논문영향력의 평균
65 0

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' 연구논문 : 패스트 패션 브랜드 사랑의 선행변수와 결과변수' 의 참고문헌

  • 패스트패션 브랜드 경험이 브랜드 충성도에 미치는 영향에 관한 연구
    정갑연 광고학연구 25 (3) : 147 ~ 173 [2014]
  • 패스트 패션 브랜드에 대한 소비자의 구매 후 행동 - 기대불일치 모형을 중심으로 -
    전경숙 복식문화연구 22 (6) : 930 ~ 942 [2014]
  • 소비자의 심리적 욕구충족이 브랜드 사랑에 미치는 영향
    안광호 소비자학연구 25 (6) : 25 ~ 43 [2014]
  • 소비자의 브랜드 사랑 : 스턴버그의 삼각이론을 통해 본 소비자-브랜드 관계
    최순화 마케팅논집(Journal of Marketing Studies) 15 (4) : 129 ~ 156 [2007]
  • 소비자 자아-브랜드개성 일치성과 지각된 품질이브랜드 사랑에 미치는 영향에 관한 분석
    안광호 소비자학연구 24 (4) : 125 ~ 146 [2013]
  • 글로벌 패스트패션 브랜드 경험과 브랜드 사랑과의 관계
    김민숙 한국웰니스학회 9 (3) : 13 ~ 31 [2014]
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