연구동향 분석

상품 및 서비스혁신 : 이동통신 서비스 시장에서 로열티 프로그램의 지각된 가치와 서비스 충성도 간의 영향관계

정현배 ( Heon Bae Jeong ) 노승훈 ( Seugn Hoon Hoh ) 2015년

논문상세정보
인용/피인용
' 상품 및 서비스혁신 : 이동통신 서비스 시장에서 로열티 프로그램의 지각된 가치와 서비스 충성도 간의 영향관계' 의 주제별 논문영향력
논문영향력 선정 방법
논문영향력 요약
주제
  • loyalty program
  • mobile telecommunication service market
  • relationship marketing
  • service loyalty
  • 관계마케팅
  • 로열티 프로그램
  • 서비스충성도
  • 이동통신 서비스 시장
동일주제 총논문수 논문피인용 총횟수 주제별 논문영향력의 평균
251 0

0.0%

' 상품 및 서비스혁신 : 이동통신 서비스 시장에서 로열티 프로그램의 지각된 가치와 서비스 충성도 간의 영향관계' 의 참고문헌

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