연구동향 분석

국제복합운송 실제운송인의 기업이미지, 고객가치, 고객충성도의 관계에 관한 실증연구

한능호(Neung-ho Han) 이승택(Seoung-taek Lee) 2014년

논문상세정보
인용/피인용
' 국제복합운송 실제운송인의 기업이미지, 고객가치, 고객충성도의 관계에 관한 실증연구' 의 주제별 논문영향력
논문영향력 선정 방법
논문영향력 요약
주제
  • 경영관리
  • corporate image
  • customer loyalty
  • customer value
  • internationalfreightforwarder
  • internationalmultimodaltransport
  • 고객 충성도
  • 고객가치
  • 국제물류주선업체
  • 국제복합운송
  • 기업이미지
동일주제 총논문수 논문피인용 총횟수 주제별 논문영향력의 평균
10,756 1

0.0%

' 국제복합운송 실제운송인의 기업이미지, 고객가치, 고객충성도의 관계에 관한 실증연구' 의 참고문헌

  • 효과적인 기업 PR 광고를 위한 연구
    이호배 금강기획 [1994]
  • 환황해권 Sea&Air 수송의 발전 가능성 전망
    김태승 한국항만경제학회지 22 (3) : 187 ~ 205 [2006]
  • 호텔의 기업이미지가 고객가치와 행동의도에 미치는 영향
    권봉헌 김홍빈 호텔관광연구 4 (3) : 143 ~ 160 [2003]
  • 해운시장에 있어서 관계마케팅에 관한 일고찰
    신한원 해양비즈니스 (5) : 31 ~ 48 [2005]
  • 항공서비스의 관계효익과 고객가치, 고객만족도, 고객충성도와의 구조적 관계에 관한 연구
    서명선 한국항공경영학회지 10 (4) : 147 ~ 167 [2012]
  • 컨테이너화물의 배상클레임에 관한 실무적 고찰
    한낙현 해양비즈니스 (21) : 173 ~ 215 [2012]
  • 사회과학 통계분석(한글SPSS)
    강병서 SPSS아카데미 [1998]
  • 국제해상운송에 있어서 해상안전의 확보방안에 관한 연구
    우성구 해양비즈니스 (15) : 143 ~ 190 [2010]
  • 국제물류서비스기업의 서비스지향성이 기업성과에 미치는 영향에 관한 비교 연구
    신한원 해양비즈니스 (15) : 119 ~ 141 [2010]
  • 국제 복합운송의 경영환경 변화와 리스크 관리체제구축의 필요성
    김도훈 해양비즈니스 (2) : 129 ~ 142 [2003]
  • 고객 가치 척도 개발 연구
    손영화 한국심리학회지: 소비자·광고 12 (2) : 455 ~ 475 [2011]
  • ‘Psychometric Theory
    Nunnally, J. C. McGraw-Hill [1978]
  • Why Satisfied Customers Defect
    Jones, T. O. Harvard Business Review 73 (6) : 88 ~ 99 [1995]
  • The importance of service quality determinants in advertising a professional service: An exploratory study
    Clow, K. E. Journal of Services Marketing 10 (2) : 57 ~ 72 [1996]
  • The different roles of satisfaction, trust and commitment in customer relationship
    Garbarino, E. Journal of Marketing 63 (2) : 70 ~ 87 [1999]
  • The Service Challenge: Integrating for Competitive Advantage
    Czepiel, J. A American Marketing Association [1987]
  • The Management of Business Logistics
    Coyle, J. J. West Publishing : 341 ~ [1996]
  • The Effect of Brand Advertising or Company Image :Implications for Corporate Advertising
    Winters, Lewis C. Journal of Advertising Research 26 (2) : 54 ~ 59 [1986]
  • The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty
    Chaudhuri, A Journal of Marketing 65 (2) : 81 ~ 93 [2001]
  • Response Determinants in Satisfaction, Judgments
    Oliver, R. L. Journal of Consumer Research 14 (4) : 495 ~ 507 [1988]
  • Regression diagnostics: Identifying influential data and sources of collinearity
    Belsley, D. A. John Wiley and Sons : 93 ~ 95 [1980]
  • Psychological Testing: Principles and Applications
    Murphy, K. R. Prentice Hall [1988]
  • Perceived Price Effects on Service Repurchase Intention: Toward a Disconfirmation Model of Price, Quality, Satisfaction, Value, and Brand Name
    Moritt, R. Nova Southeastern University [1999]
  • On the Evaluation of Structural Equation Models
    Bagozzi, R. P Journal of the Academy of Marketing Science 16 (1) : 74 ~ 94 [1988]
  • Negative World of Mouth by Dissatisfied Consumers : A Pilot Study
    Richins, M. L. Journal of Marketing 47 (1) : 68 ~ 78 [1983]
  • Measuring Customer Perceived Value in Business Markets : A Prerequisite for Marketing Strategy Development and Implementation
    Ulaga, W. Industrial Marketing Management 30 (6) : 473 ~ 540 [2001]
  • Know Your Customer New Approaches to Understanding Customer Value and Satisfaction
    Woodruff, Robert B Blackwell Business [1996]
  • Handbook of Customer Satisfaction and Loyalty Measurement
    Hill, N Gower [2000]
  • Does It Pay to Advertise to Hostile Audiences with Corporate Advertising
    Winters, Lewis C. Journal of Advertising Research 28 (3) : 11 ~ 18 [1988]
  • Determinants of Customer Satisfaction in Retailing Banking
    Levensque, T. International Journal of Bank Marketing 14 (7) : 12 ~ 20 [1996]
  • Customer loyalty and complex services : The impact of corporate image on quality, customer satisfaction and loyalty for customers with varying degrees of service expertise
    Andreassen, T. W. International Journal of Service Industry Management 9 (1) : 7 ~ 23 [1998]
  • Customer Loyalty: How to earn it and how to keep it
    Griffin, J Lexington Books [1996]
  • Creating Customer Value. The Path to Sustainable Competitive Advantage
    Naumann, E. Thomson Executive Press [1995]
  • Corporate image as an impression formation process: Prioritizing personal, organizational, and environmental audience factors
    William, S. L. Journal of Public Relations Research 9 (4) : 237 ~ 258 [1997]
  • Corporate Style versus Corporate Image
    Easton, A. Journal of Marketing Research 3 (2) : 168 ~ 174 [1966]
  • Consumer Perceptions of Price, Quality and Value a Means- End Model and Synthesis of Evidence
    Zeithaml, A. Valarie Journal of Marketing 52 (3) : 2 ~ 22 [1988]
  • Consumer Perception of Interpersonal Equity and Satisfaction in Transaction: A Field Survey Approach
    Oliver, R. L. Journal of Marketing 53 (2) : 21 ~ 35 [1989]
  • A paradigm for developing better measures of marketing constructs
    Churchill, Jr. G. A. Journal of Marketing 16 : 64 ~ 73 [1979]
  • A cultural studies perspective toward understanding corporate image : A case study of state farm insurance
    Moffitt, M. A. Journal of Public Relations Research 6 (1) : 41 ~ 66 [1994]
  • A National Customer Satisfaction Barometer : The Swedish Experience
    Fornell, C. Journal of Marketing 56 : 6 ~ 21 [1992]