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속성의 특성에 따른 준거점 단서의 활용에 관한 비교연구
서상윤(Sang-Yun Seo)
이훈영(Hoon young Lee)
2015년
활용도 Analysis
논문 Analysis
연구자 Analysis
활용도 Analysis
논문 Analysis
연구자 Analysis
활용도
공유도
영향력
논문상세정보
저자
서상윤(Sang-Yun Seo)
이훈영(Hoon young Lee)
주제어
ConfidenceInPreference
contexteffect
Ideal-PointAttribute
Reference Model
Vector Attribute
맥락효과
벡터속성
선호확신
이상점 속성
준거점모형
참고문헌( 52)
유사주제 논문( 9,669)
경영관리 9,595건
맥락효과 37건
reference model 22건
contexteffect 15건
인용/피인용
속성의 특성에 따른 준거점 단서의 활용에 관한 비교 ...
' 속성의 특성에 따른 준거점 단서의 활용에 관한 비교연구' 의 주제별 논문영향력
논문영향력 요약
주제
경영관리
confidenceinpreference
contexteffect
ideal-pointattribute
reference model
vector attribute
맥락효과
벡터속성
선호확신
이상점 속성
준거점모형
동일주제 총논문수
논문피인용 총횟수
주제별 논문영향력의 평균
9,319
0
0.0%
자세히
주제별 논문영향력
논문영향력
주제
주제별 논문수
주제별 피인용횟수
주제별 논문영향력
주제분류(KDC/DDC)
경영관리
9,596
0
0.0%
주제어
confidenceinpreference
1
0
0.0%
contexteffect
16
0
0.0%
ideal-pointattribute
1
0
0.0%
reference model
23
0
0.0%
vector attribute
1
0
0.0%
맥락효과
38
0
0.0%
벡터속성
1
0
0.0%
선호확신
1
0
0.0%
이상점 속성
1
0
0.0%
준거점모형
1
0
0.0%
계
9,680
0
0.0%
* 다른 주제어 보유 논문에서 피인용된 횟수
0
닫기
' 속성의 특성에 따른 준거점 단서의 활용에 관한 비교연구'
의 참고문헌
열등한 대안의 위치와 빈도가 유인효과에 미치는 영향에 관한 연구
채정호
하영원
경영학연구 23 (3) : 201 ~ 232
[1993]
소비자사전지식과 유인대안의 위치가 유인효과에 미치는영향에 관한 연구
권한나
손용석
마케팅연구 25 (3) : 17 ~ 34
[2010]
선택대안의 수가 선택연기에 미치는 영향: 모바일 영화예매 시 선택전략 유형과 조절모드의 조절효과를 중심으로
류가연
마케팅연구 28 (6) : 69 ~ 92
[2013]
미끼대안의 다양한 위치와 빈도에 따른 유인효과
박세훈
경영학연구 27 (4) : 955 ~ 982
[1998]
무드, 정보처리유형 및 광고유형이 광고에 대한 감정.인지반응과 광고태도에 미치는 영향
양윤
광고학연구 15 (3) : 7 ~ 37
[2004]
When Choice Is Demotivating:Can One Desire Too Much of a Good Thing?
Iyengar, S. S.
Journal of Personality and Social Psychology 79 (6) : 995 ~ 1006
[2000]
The influence of prior beliefs, frequency cues, and magnitude cues on consumers’ perceptions of comparative price data
Alba, J. W.
Journal of Consumer Research 21 : 219 ~ 235
[1994]
The influence of categorical attributes on choice context effects
Ha, Y. W.
Journal of Consumer Research 36 (3) : 463 ~ 477
[2009]
The effects of informative and non-informative price patterns on consumer price judgments
Danziger, S.
Psychology & Marketing 23 : 535 ~ 553
[2006]
The effect of reference point diagnosticity on attractiveness and intentions ratings
Suk, K.
Journal of Marketing 47 (5) : 983 ~ 995
[2010]
The Weighing of Evidence and the Determinants of Confidence
Griffin, D.
Cognitive Psychology 24 : 411 ~ 435
[1992]
The Robustness of the Asymmetrically Dominated Effect : Buying Frames, Phantom Alternatives, and In-Store Purchases
Doyle, J. R.
Psychology and Marketing 16 (3) : 225 ~ 243
[1999]
The Effects of a Different Category Context on Target Brand Evaluations
Nam, M.
Journal of Consumer Research 35 : 668 ~ 679
[2008]
Social judgment: Assimilation and contrast effects in communication and attitude change
Sherif, M.
Yale University Press
[1961]
Reversals of preference between bids and choices in gambling situations
Lichtenstein, S.
Journal of Experimental Psychology 89 (1) : 46 ~ 55
[1971]
Reference price and price perceptions: a comparison of alternative models
Niedrich, R. W.
Journal of Consumer Research 28 : 339 ~ 354
[2001]
Reducing the dependence of clinical judgment of the immediate context: effects of number of categories and type of anchors
Wedell, D. H.
Journal of Personality and Social Psychology 58 : 319 ~ 329
[1990]
Priming price : Prior knowledge and context effects
Herr, P. M.
Journal of Consumer Research 16 : 67 ~ 75
[1989]
Pension Design and Structure: New Lessons from Behavioral Finance
Iyengar, S. S.
Oxford University Press : 83 ~ 95
[2004]
Overconfidence in case-study judgments
Oskamp, S.
Journal of Consulting Psychology 29 : 261 ~ 265
[1965]
On the psychology of prediction
Kahneman, D.
Psychological Review 80 : 237 ~ 251
[1973]
No pain, no gain? How fluency and construal level affect consumer confidence
Tsai, C. I.
Journal of Consumer Research 37 : 807 ~ 821
[2011]
Multidimensional Scaling: Theory and Applications in the Behavioral Sciences
Carroll, J. D.
Seminar Press : 105 ~ 155
[1972]
Multidimensional Models of Perception and Cognition
Zinnes, J. L.
Lawrence Erlbaum Associates : 35 ~ 60
[1992]
Issues in Pricing: Theory and Research
Winer, R. S.
Lexington : 35 ~ 57
[1988]
In Social Psychology at the Crossroads
Volkmann, J.
Harper & Row : 273 ~ 294
[1951]
Impact of sales promotions on when, what, and how much to buy
Gupta, S.
Journal of Marketing Research 25 : 342 ~ 355
[1988]
Extensions of Probabilistic Perceptual Maps with Implications for Competitive Positioning and Choice
MacKay, D. B.
International Journal of Research in Marketing 1 (4) : 265 ~ 282
[1990]
Estimating Multiple Consumer Segment Ideal Points from Context-Dependent Survey Data
Desarbo, W. S.
Journal of Consumer Research 35 : 142 ~ 153
[2008]
Effect of prior knowledge and experience and purchase of the choice process on consumer decision process : a protocol analysis
Bettman, J. R.
Journal of Consumer Research 7 (3) : 234 ~ 248
[1980]
Contrast Effects in Consumer Judgments:Changes in Mental Representation or in the Anchoring of Rating Scales?
Lynch, J. G., Jr.
Journal of Consumer Research 18 : 284 ~ 297
[1991]
Consumer Preference for a No-Choice Option Source
Dhar, R.
Journal of Consumer Research 24 : 215 ~ 231
[1997]
Constructive consumer choice processes
Bettman, J. R.
Journal of Consumer Research 25 (3) : 187 ~ 217
[1998]
Constructive consumer choice process
Bettman, J. R.
Journal of Consumer Research 25 (3) : 187 ~ 217
[1998]
Conjoint Analysis in Marketing : New Developments with Implications for Research and Practice
Green, P.
Journal of Marketing 54 (3) : 3 ~ 16
[1990]
Conjoint Analysis in Consumer Research : Issue and Outlook
Green, P.
Journal of Consumer Research 5 (2) : 103 ~ 123
[1978]
Confidence, uncertainty, and the use of information
Peterson, D. K.
Journal of Experimental Psychology 14 : 85 ~ 92
[1988]
Cognitive Social Psychology: On the Tenure and Future of Social Cognition
Stapel, D. A.
Erlbaum
[2001]
Choice under Conflict : The Dynamics of Deferred Decision
Tversky, A.
Psychological Science 3 (6) : 358 ~ 361
[1992]
Choice set configuration as a determinant of preference attribution and strength
Yoon, S.
Journal of Consumer Research 35 : 324 ~ 336
[2008]
Choice in Context: Tradeoff Contrast and Extremeness Aversion
Simonson, I.
Journal of Marketing Research 29 (3) : 281 ~ 295
[1992]
Category judgment : a rangefrequency mode
Parducci, A.
Psychological Review 72 (6) : 407 ~ 418
[1965]
Behavioral Decision Research : A Constructive Processing Perspective
Payne, J. W.
Annual Review of Psychology 43 : 87 ~ 13
[1992]
Availability versus accesibility of information in memory for words
Tulving, E.
Journal of Verbal Learning and Verbal Behavior 5 : 381 ~
[1966]
An Ideal-Point Probabilistic Choice Model for Heterogeneous Preferences
Kamakura, W. A.
Marketing Science 5 (Summer) : 199 ~ 218
[1986]
An Empirical Analysis of Internal and External Reference Prices Using Scanner Data
Mayhew, G. E.
Journal of Consumer Research 19 (1) : 62 ~ 70
[1992]
Advances in Consumer Research
Huber, J.
Association for Consumer Research : 138 ~ 142
[1976]
Advances in Consumer Research
Klein, N. M.
Association for Consumer Research : 183 ~ 187
[1987]
Adaptation-level as frame of reference for prediction of psychophysical data
Helson, H.
American Journal of Psychology 60 : 1 ~ 29
[1947]
A range theory account of price perception
Janiszewski, C.
Journal of Consumer Research 25 : 353 ~ 368
[1999]
A Stochastic Multidimensional Scaling Procedure for the Spatial Representation of Three-Mode, Three-Way Pick Any/J Data
Jedidi, K.
Psychometrika 56 : 471 ~ 494
[1991]
A Constrained Unfolding Methodology for Product Positioning
Desarbo, W.
Marketing Science 5 (Winter) : 1 ~ 19
[1986]
' 속성의 특성에 따른 준거점 단서의 활용에 관한 비교연구'
의 유사주제(
) 논문