연구동향 분석

한국 드라마에 등장하는 PPL에 대한 인식이 한국과 중국 소비자의 브랜드이미지와 구매의도에 미치는 영향

장란군(Langun Jang) 황동희(Donghee Hwang) 전민선(Min-Sun Jeon) 2015년

논문상세정보
인용/피인용
' 한국 드라마에 등장하는 PPL에 대한 인식이 한국과 중국 소비자의 브랜드이미지와 구매의도에 미치는 영향' 의 주제별 논문영향력
논문영향력 선정 방법
논문영향력 요약
주제
  • 식품과 식료
  • band image
  • chinese customers
  • korean customers
  • perception
  • ppl
  • product placement
  • purchasing intention
  • 구매의도
  • 브랜드 이미지
  • 중국소비자
동일주제 총논문수 논문피인용 총횟수 주제별 논문영향력의 평균
4,280 0

0.0%

' 한국 드라마에 등장하는 PPL에 대한 인식이 한국과 중국 소비자의 브랜드이미지와 구매의도에 미치는 영향' 의 참고문헌

  • 일본 시청자의 한국 드라마 시청에 관한 연구 -한일 역사 인식에 따른 한국 드라마 시청 성과를 중심으로-
    김미선 한국콘텐츠학회 논문지 14 (5) : 44 ~ 54 [2014]
  • 외식업체 PPL이 브랜드 및 구매의도에 미치는 영향
    이행순 호텔경영학연구 15 (4) : 73 ~ 88 [2006]
  • 대학생 소비자의 라이프스타일 유형과 미디어 이용 및 구매행동에 미치는 영향
    신명희 광고학연구 16 (5) : 111 ~ 132 [2005]
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  • A Study on the Influence of Hotel Industry PPL Advertising Effect on Chinese Tourist of Purchasing Intention: Focusing on the Modulating Effect of Product Familiarity
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    Song HG Kyunghee University [2015]
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    Won HY Kyunggi University [2005]
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