연구동향 분석

소비자가 지각한 서비스 종업원의 진정성과 조작의도가 고객가치와 고객만족에 미치는 영향

이주연(Juyon Lee) 이종세(John Jongsei Yi) 박기완( Ki Wan Park) 이유재( You Jae Yi ) 2015년

논문상세정보
인용/피인용
' 소비자가 지각한 서비스 종업원의 진정성과 조작의도가 고객가치와 고객만족에 미치는 영향' 의 주제별 논문영향력
논문영향력 선정 방법
논문영향력 요약
주제
  • 경영관리
  • authenticity
  • customer satisfaction
  • economic value
  • manipulativeintent
  • relational value
  • service encounter
  • 경제가치
  • 고객가치
  • 고객만족
  • 관계가치
  • 서비스 접점
  • 조작의도
  • 진정성
동일주제 총논문수 논문피인용 총횟수 주제별 논문영향력의 평균
12,626 5

3.6%

' 소비자가 지각한 서비스 종업원의 진정성과 조작의도가 고객가치와 고객만족에 미치는 영향' 의 참고문헌

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    김상희 마케팅연구 24 (3) : 1 ~ 33 [2009]
  • 최근 서비스 마케팅 연구에 관한 종합적 고찰 및 향후 연구 제언
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  • 서비스회복의 지각된 공정성과 진정성 그리고 회복성과: 지각된 공정성과 진정성의 상호작용효과를 중심으로
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  • 서비스접점에서 판매원 언어적·비언어적 커뮤니케이션이 고객감정과 행동의도에 미치는 영향 - 정서감염현상을 중심으로 -
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  • 고객은 진실로 서비스실패 기업을 용서하였는가?: 기업회복노력의 진정성과 고객의 용서과정
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  • 고객만족, 고객충성도, 관계마케팅, 고객관계관리 관련문헌에 관한 종합적 고찰
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