연구동향 분석

개인요인과 제품요인 관여도의 구전효과에 대한 차별적인 영향

박상준(Sang-June Park) 2014년

논문상세정보
인용/피인용
' 개인요인과 제품요인 관여도의 구전효과에 대한 차별적인 영향' 의 주제별 논문영향력
논문영향력 선정 방법
논문영향력 요약
주제
  • 경영관리
  • individual-involvement
  • persuasion
  • product-involvement
  • word-of-mouth
  • 개인요인관여도
  • 구전
  • 설득효과
  • 제품요인관여도
동일주제 총논문수 논문피인용 총횟수 주제별 논문영향력의 평균
9,567 2

0.1%

' 개인요인과 제품요인 관여도의 구전효과에 대한 차별적인 영향' 의 참고문헌

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