연구동향 분석

불평고객의 부정적 감정과 지각된 기업의 사회적 책임성이마케터실패복구의 결과에 미치는 영향

라선아(Sun A La) 2014년

논문상세정보
인용/피인용
' 불평고객의 부정적 감정과 지각된 기업의 사회적 책임성이마케터실패복구의 결과에 미치는 영향' 의 주제별 논문영향력
논문영향력 선정 방법
논문영향력 요약
주제
  • 경영관리
  • business ethics
  • consumer complaining behavior
  • customert
  • marketerfailure
  • moral intuition
  • moral reasoning
  • negative emotions
  • perceivedcsr
  • recovery satisfaction
  • 고객신뢰
  • 구전 의도
  • 기업윤리
  • 도덕적 직관
  • 도덕적 추론
  • 마케터실패
  • 복구만족
  • 부정적감정
  • 불평행동
  • 서비스 실패
  • 재구매 의도
  • 제품
  • 지각된csr
동일주제 총논문수 논문피인용 총횟수 주제별 논문영향력의 평균
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' 불평고객의 부정적 감정과 지각된 기업의 사회적 책임성이마케터실패복구의 결과에 미치는 영향' 의 참고문헌

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