연구동향 분석

O2O 커머스에 대한 소비자들의 이용 중단 의도에 관한 실증적 연구

지영수(Yongshou Chi) 강문영(Moonyoung Kang) 한경석(Kyeong Seok Han) 2015년

논문상세정보
인용/피인용
' O2O 커머스에 대한 소비자들의 이용 중단 의도에 관한 실증적 연구' 의 주제별 논문영향력
논문영향력 선정 방법
논문영향력 요약
주제
  • 공익사업
  • commerce
  • discontinuance intention
  • o2o
  • user resistance
동일주제 총논문수 논문피인용 총횟수 주제별 논문영향력의 평균
2,390 7

0.1%

' O2O 커머스에 대한 소비자들의 이용 중단 의도에 관한 실증적 연구' 의 참고문헌

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