연구동향 분석

소비자 마음가짐과 메시지 구체성의 일치성이 광고메시지의 효과성에 미치는 영향

임현빈 ( Hyunbin Lim ) 김진영 ( Jinyoung Kim ) 신동우 ( Dongwoo Shin ) 2014년

논문상세정보
인용/피인용
' 소비자 마음가짐과 메시지 구체성의 일치성이 광고메시지의 효과성에 미치는 영향' 의 주제별 논문영향력
논문영향력 선정 방법
논문영향력 요약
주제
  • congruenceeffect
  • construal level
  • goaltheory
  • mind-set
  • perceived risk
  • service evaluation
  • 마음가짐
  • 목적이론
  • 서비스평가
  • 일치성효과
  • 지각된 위험
  • 해석수준
동일주제 총논문수 논문피인용 총횟수 주제별 논문영향력의 평균
788 0

0.0%

' 소비자 마음가짐과 메시지 구체성의 일치성이 광고메시지의 효과성에 미치는 영향' 의 참고문헌

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