연구동향 분석

가격판촉 빈도에 의한 준거가격의 동태적 변화에 관한 연구

이승연 ( Seungyon Lee ) 손정민 ( Jungmin Son ) 김동훈 ( Donghoon Kim ) 2014년

논문상세정보
인용/피인용
' 가격판촉 빈도에 의한 준거가격의 동태적 변화에 관한 연구' 의 주제별 논문영향력
논문영향력 선정 방법
논문영향력 요약
주제
  • adaptationtheory
  • adjustment
  • anchor
  • brandchoicemodel
  • price promotion
  • reference price
  • scannerpaneldata.multinomiallogitmodel
  • 가격판촉
  • 고정
  • 다항 로짓모형
  • 브랜드선택모형
  • 스캐너패널자료
  • 적응수준이론
  • 조율
  • 준거가격
동일주제 총논문수 논문피인용 총횟수 주제별 논문영향력의 평균
235 0

0.0%

' 가격판촉 빈도에 의한 준거가격의 동태적 변화에 관한 연구' 의 참고문헌

  • 할인크기와 조절초점에 따른 팽창가격할인 효과에 관한 비교분석
    유창조 소비자학연구 22 (2) : 253 ~ 275 [2011]
  • 준거할인(Reference Discount)의 개념을 도입한 가격할인 효과의 분석
    김동훈 소비자학연구 18 (2) : 23 ~ 40 [2007]
  • 준거가격의 구성개념과 효과에 관한 문헌적 고찰 - 준거가격 조작개념을 중심으로
    최낙환 소비자학연구 12 (3) : 51 ~ 66 [2001]
  • 제품별 가격촉진 형태의 차이에 관한 연구
    김성영 경영학연구 32 (3) : 5 ~ 749 [2003]
  • 소비자의 다양성 추구 성향과 관성 성향을고려한 상표선택 모형
    김동훈 마케팅연구 14 (4) : 73 ~ 90 [1999]
  • 소매상의 가격전략이 채널이익에 미치는 영향에 관한 연구
    간형식 경영학연구 33 (5) : 1311 ~ 1327 [2004]
  • 새로운 소비자욕구모델: 4 X 4 매트릭스모델
    전인수 연세경영연구 46 (2) : 173 ~ 193 [2009]
  • 브랜드 위기 상황에서 기업 정보의 신속한 해명과 중립 정보의 지연된 해명이 소비자의 구매의도 변화에 미치는 영향: 문제의 심각성과 기업이미지의 역할
    서연희 연세경영연구 47 (2) : 129 ~ 149 [2010]
  • 보상물의 순효과 증대를 위한 보상물 제공시점 및 유형 선정기준에 관한 연구: 브랜드 명성의 역할 중심으로
    이승연 마케팅연구 25 (3) : 193 ~ 211 [2010]
  • 광고, 가격, 판매촉진의 단기 및 장기적 효과 분석에 관한 연구
    김동훈 경영학연구 31 (1) : 7 ~ 163 [2002]
  • Why do consumers buy extended service contracts?
    Chen, T. Journal of Consumer Research 36 (4) : 611 ~ 623 [2009]
  • The optimality of consumer stockpiling decision
    Meyer, R. J. Marketing Science 9 (1) : 18 ~ 41 [1990]
  • The long‐term effects of sales promotions on brand attitude across monetary and non‐monetary promotions
    Yi, Y. Psychology & Marketing 28 (9) : 879 ~ 896 [2011]
  • The long-term impact of promotions on consumer stockpiling behavior
    Mela, C. F. Journal of Marketing Research 35 (2) : 250 ~ 262 [1998]
  • The long-term effects of price promotions on category incidence, brand choice, and purchase quantity
    Pauwels, K. Journal of Marketing Research : 421 ~ 439 [2002]
  • The lead effect of marketing decisions
    Doyle, P. Journal of Marketing Research 22 (February) : 54 ~ 65 [1985]
  • The influence of price presentation order on consumer choice
    Suk, K. Journal of Marketing Research 49 (5) : 708 ~ 717 [2012]
  • The anchoringand-adjustment heuristic Why the adjustments are insufficient
    Epley, N. Psychological Science 17 (4) : 311 ~ 318 [2006]
  • The Remembering and Forgetting of Advertising
    Zielske, H. A. The Journal of Marketing 23 (3) : 239 ~ 243 [1959]
  • State Dependence and Alternative Explanations for Consumer Inertia
    Dubé, J. P. The RAND Journal of Economics 41 (3) : 417 ~ 445 [2010]
  • Social categorization as a function of latitude of acceptance and series range
    Sherif, M. A. Journal of Abnormal and Social Psychology 67 : 148 ~ 156 [1963]
  • Similarities and differences between stockpiling and reference effects
    Slonim, R. Managerial and Decision Economics 30 : 351 ~ 371 [2009]
  • Sales promotion : The long and the short of it
    Blattberg, R. C. Marketing Letters 1 (1) : 81 ~ 97 [1989]
  • Sales Promotion: Concepts, Methods, and Strategies
    Blattberg, R. C. Prentice Hall [1990]
  • Repeat rates of deal purchases
    Shoemaker, R. W. Journal of Advertising Research 17 (2) : 47 ~ 53 [1977]
  • Reference-point formation and updating
    Baucells, M. Management Science 57 (3) : 506 ~ 519 [2011]
  • Reference price research : Review and propositions
    Mazumdar, T. Journal of marketing 69 (4) : 84 ~ 102 [2005]
  • Reference effects of price and promotion on brand choice behavior
    Lattin, J. M. Journal of Marketing Research 26 (3) : 299 ~ 310 [1989]
  • Rational choice and the framing of decisions
    Kahneman, D. The Journal of Business 59 (4) : 251 ~ 278 [1986]
  • Prospect Theory：An Analysis of Decision under Risk
    Kahneman, D. Econometrica 47 (March) : 263 ~ 291 [1979]
  • Profiling the reference price consumer
    Moon, S. Journal of Retailing 82 (1) : 1 ~ 11 [2006]
  • Modeling loss aversion and reference dependence effects on brand choice
    Hardie, B. G. Marketing Science 12 (4) : 378 ~ 394 [1993]
  • Modeling consumption patterns in the attribute space : Theory and evidence of hybrid behavior
    Jimenez-Martin, S. International Journal of Research in Marketing 24 (3) : 242 ~ 253 [2007]
  • Mental accounting and consumer choice
    Thaler, R. Marketing Science 4 (Summer) : 199 ~ 214 [1985]
  • Loyalty differences in the use of internal and external reference prices
    Mazumdar, T. Marketing Letters 6 (2) : 111 ~ 122 [1995]
  • Loss aversion and heterogeneity in price sensitivity
    Bell, D. R. [2000]
  • Judgment under uncertainty : Heuristics and biases
    Tversky, A. Science 185 : 1124 ~ 1131 [1974]
  • Impact of deals and deal retraction on brand switching
    Dodson, J. A. Journal of Marketing Research 14 (February) : 72 ~ 81 [1978]
  • Identifying the Interactive Effects of Self Congruity and Functional Congruity on Customers Online Store Patronage Behavior
    김민성 연세경영연구 46 (2) : 151 ~ 172 [2009]
  • How promotions work
    Blattberg, R. C. Marketing Science 14 (3) : 122 ~ 132 [1995]
  • How do price range shoppers differ from reference price point shoppers?
    Moon, S. Journal of Business research 62 (1) : 31 ~ 38 [2009]
  • Heuristics and biases: The psychology of intuitive judgement
    Gilbert, D. T. Cambridge University Press : 167 ~ 184 [2002]
  • Flexible correction processes in social judgment : The role of naive theories in corrections for perceived bias
    Wegener, D. T. Journal of Personality and Social Psychology 68 (1) : 36 ~ 51 [1995]
  • Enough Is enough! The fine line in executing multichannel relational communication
    Godfrey, A. Journal of Marketing 75 (4) : 94 ~ 109 [2011]
  • Empirical generalizations from reference price research
    Kalyanaram, G. Marketing Science 14 : 161 ~ 169 [1995]
  • Effects of anchoring and adjustment in the evaluation of product pricing
    Elaad, E. Psychological reports 107 (1) : 58 ~ 60 [2010]
  • Effect of initial selling price on subsequent sales
    Doob, A. N. Journal of Personality and Social Psychology 11 (4) : 345 ~ 350 [1969]
  • Do VIP programs always work well? The moderating role of loyalty
    Kim, D. H. Psychology &Marketing 26 (7) : 590 ~ 609 [2009]
  • Customer Loyalty : Toward an Integrated Conceptual Framework
    Dick, A. S. Journal of the Academy of Marketing Science 22 (2) : 99 ~ 113 [1994]
  • Crosslisting and pricing efficiency : The informational and anchoring role played by the reference price
    Chang, E. C. Journal of Banking &Finance 37 (11) : 4449 ~ 4464 [2013]
  • Contextual and temporal components of reference price
    Rajendran, K. N. Journal of Marketing 58 : 22 ~ 34 [1994]
  • Consumer price and promotion expectations : An experimental study
    Kalwani, M. U. Journal of Marketing Research 29 (February) : 90 ~ 100 [1992]
  • Consumer Learning, Switching Costs, and Heterogeneity : A Structural Examination
    Osborne, M. Quantitative Marketing and Economics 9 (1) : 25 ~ 70 [2011]
  • Buyers subjective perceptions of price
    Monroe, K. B. Journal of Marketing Research 10 (1) : 70 ~ 80 [1973]
  • Biases in judgmental adjustments of statistical forecasts : The role of individual differences
    Eroglu, C. International Journal of Forecasting 26 (1) : 116 ~ 133 [2010]
  • Asymmetric response to price in consumer brand choice and purchase quantity decisions
    Krishnamurthi, L. Journal of Consumer Research 19 (3) : 387 ~ 400 [1992]
  • Anchoring and adjustment during social inferences
    Tamir, D. I. Journal of Experimental Psychology : General 142 (1) : 151 ~ [2013]
  • Anchor precision influences the amount of adjustment
    Janiszewski, C. Psychological Science 19 (2) : 121 ~ 127 [2008]
  • An empirical analysis of latitude of price acceptance in consumer packaged goods
    Kalyanaram, G. Journal of Consumer Research 21 (3) : 408 ~ 418 [1994]
  • An alternative explanation for lower repeat rates after promotion purchases
    Neslin, S. A. Journal of Marketing Research 26 (2) : 205 ~ 213 [1989]
  • An Empirical Analysis of Internal and External Reference Prices Using Scanner Data
    Mayhew, G. E. Journal of Consumer research 19 (1) : 62 ~ 70 [1992]
  • Adaptation-Level Theory
    Helson, H. Harper & Row Publishers, Inc [1964]
  • A theoretical and empirical evaluation of price deals for consumer nondurables
    Blattberg, R. C. Journal of Marketing 81 (45) : 116 ~ 129 [1981]
  • A simple test for distinguishing between internal reference price theories
    Erdem, T. Quantitative Marketing and Economics 8 (3) : 303 ~ 332 [2010]
  • A reference price model of brand choice for frequently purchased products
    Winer, R. S. Journal of Consumer Research 13 (September) : 250 ~ 256 [1986]
  • A price response model developed from perception theories
  • A price expectations model of customer brand choice
    Kalwani, M. U. Journal of Marketing research 27 (3) : 251 ~ 262 [1990]
  • A new look at anchoring effects : basic anchoring and its antecedents
    Wilson, T. D. Journal of Experimental Psychology 125 (4) : 387 ~ 402 [1996]
  • A logit model of brand choice calibrated on scanner data
    Guadagni, P. M. Marketing Science 2 (Summer) : 203 ~ 238 [1983]
  • A Cost/Benefit Approach to Understanding Service Loyalty
    Lee, M. Journal of Services Marketing 15 (2) : 113 ~ 130 [2001]