연구동향 분석

소비자의 심리적 욕구충족이 브랜드 사랑에 미치는 영향

안광호 ( Kwang Ho Ahn ) 이재환 ( Jae Hwan Lee ) 황필주 ( Pil Joo Hwang ) 2014년

논문상세정보
인용/피인용
' 소비자의 심리적 욕구충족이 브랜드 사랑에 미치는 영향' 의 주제별 논문영향력
논문영향력 선정 방법
논문영향력 요약
주제
  • brandlove
  • fulfillmentofconsumerspsychologicalneed
  • need for autonomy
  • need for competence
  • need for relatedness
  • self-determination theory
  • 관계성욕구
  • 브랜드 사랑
  • 유능성 욕구
  • 자기결정성 이론
  • 자율성욕구
동일주제 총논문수 논문피인용 총횟수 주제별 논문영향력의 평균
344 3

0.0%

' 소비자의 심리적 욕구충족이 브랜드 사랑에 미치는 영향' 의 참고문헌

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