연구동향 분석

기업의 사회적 책임(CSR) 활동에서 인식가능성 효과가 기업이미지에 미치는 영향: 적합성과 성별의 상호작용을 중심으로

한상린 ( Sang Lin Han ) 이명성 ( Myoung Soung Lee ) 이종원 ( Jong Won Lee ) 2014년

논문상세정보
인용/피인용
' 기업의 사회적 책임(CSR) 활동에서 인식가능성 효과가 기업이미지에 미치는 영향: 적합성과 성별의 상호작용을 중심으로' 의 주제별 논문영향력
논문영향력 선정 방법
논문영향력 요약
주제
  • congruence
  • corporate image
  • corporate social responsibility
  • csr
  • identifiabilityeffect
  • prosocial behavior
  • 기업이미지
  • 사회적 책임 활동
  • 인식가능성효과
  • 적합성
  • 친사회적 행동
동일주제 총논문수 논문피인용 총횟수 주제별 논문영향력의 평균
2,273 0

0.0%

' 기업의 사회적 책임(CSR) 활동에서 인식가능성 효과가 기업이미지에 미치는 영향: 적합성과 성별의 상호작용을 중심으로' 의 참고문헌

  • ‘Mood contagion’ : The automatic transfer of mood between persons
    Neumann, R. Journal of Personality and Social Psychology 79 (2) : 211 ~ 223 [2000]
  • When Profit Equals Price : Consumer Confusion about Donation Amounts in Cause-related Marketing
    Olsen, G. D. Journal of Public Policy and Marketing 22 (2) : 170 ~ 180 [2003]
  • What's in an Image?
    Dichter, E. Journal of Consumer Marketing 2 (1) : 75 ~ 81 [1985]
  • Walk the Line : Active Moms Define Corporate Social Responsibility
    O`Connora, A. Public Relations Review 34 (4) : 343 ~ 350 [2008]
  • The ‘'‘'identified victim’'’' effect: An identified group, or just a single individual?
    Kogut, T. Journal of Behavioral Decision Making 18 (3) : 157 ~ 167 [2005]
  • The face of need : Facial emotion expression on charity advertisements
    Small, D. A. Journal of Marketing Research 46 (6) : 777 ~ 787 [2009]
  • The boundaries of strategic corporate social responsibility
    Lantos, G. P. Journal of Consumer Marketing 18 (7) : 595 ~ 632 [2001]
  • The Wisdom of the Body
    Canon, W. B Norton [1932]
  • The Role of Brand/Cause Fit in the Effectiveness of Cause-Related Marketing Companies
    Pracejus, J. W. Journal of Business Research 57 (6) : 635 ~ 640 [2004]
  • The Pyramid of Corporate Social Responsibility : Toward the Moral Management of Organizational Stakeholder
    Carroll, A. B. Business Horizons 34 (4) : 39 ~ 48 [1991]
  • The Influence of Sex Role on Judgment
    Meyers-Levy, J. Journal of Consumer Research 14 (4) : 522 ~ 530 [1989]
  • The Importance of the Brand in Brand Extension
    Broniarczyk, S. M. Journal of Marketing Research 31 (2) : 214 ~ 228 [1994]
  • The Impact of Perceived Corporate Social Responsibility On Consumer Behavior
    Becker-Olsen, K. L. Journal of Business Research 59 (1) : 46 ~ 53 [2005]
  • The Impact of Ad Repetition and Ad Content on Consumer Perceptions of Incongruent Extensions
    Lane. V. R. Journal of Marketing 64 (2) : 80 ~ 91 [2000]
  • The Empirical Case for Two Systems of Reasoning
    Sloman, S. A. Psychological Bulletin 119 (1) : 3 ~ 22 [1996]
  • The Effect of Provocation in the From Mild Erotica on Attitude to the Ad and Corporate Image : Differences Between Cause-Related and Product-Based Advertising
    Pope N. Journal of Advertising 33 (1) : 69 ~ 82 [2004]
  • The Effect of Fair Trade on Consumer Behavior: In Terms of Ethical Consumerism
    김광석 경영학연구 38 (1) : 295 ~ 315 [2009]
  • The Devil You Know : The Effects of Identifiability on Punishment
    Small, D. A. Journal of Behavioral Decision Making 18 (5) : 311 ~ 318 [2005]
  • The Company and the Product : Corporate Associations and Consumer Product Responses
    Brown, T. J. Journal of marketing 61 (1) : 68 ~ 84 [1997]
  • Sympathy and Callousness : Affect and Deliberations in Donation Decisions
    Small, D. A. Organizational Behavior and Human Decision Processes 102 (2) : 143 ~ 153 [2007]
  • Sponsorship and Congruity Theory : A Theoretical Framework for Explaining Consumer Attitude and Recall of Event Sponsorship
    Jagre, E. Advances in Consumer Research 28 (1) : 439 ~ 445 [2001]
  • Sex Role and Human Behavior
    Schaffer, K. F. Winthrop Publishers [1981]
  • Sex Differences in Cognitive Abilities(3rd Ed. )
    Halpern, D. F. Lawrence Erlbaum Associates [2000]
  • Relatedness, prominence and constructive sponsor identification
    Johar, G. V. Journal of Marketing Research 36 (3) : 299 ~ 312 [1999]
  • Psychophysical Numbing : When Lives Are Valued Less as the Lives at Risk Increase
    Friedrich, J. Journal of Consumer Psychology 8 (3) : 277 ~ 299 [1999]
  • Monitor:국민여론으로 본 한국 CSR의 4대 딜레마
  • Is a company known by the company it keeps? Assessing the spillover effects of brand alliances on consumer brand attitudes
    Simonin, B. L. Journal of Marketing Research 35 (1) : 30 ~ 42 [1998]
  • Integration of the Cognitive and the Psychodynamic Unconscious
    Epstein, S. American Psychologist 49 (8) : 709 ~ 724 [1994]
  • Insensitivity to the Value of Human Life : A Study of Psychophysical Numbing
    Fetherstonhaugh, D. Journal of Risk and Uncertainty 14 (3) : 283 ~ 300 [1997]
  • Human Inference : Strategies and Shortcomings of Social Judgment
    Nisbett, R. Prentice-Hall, Inc [1980]
  • Helping the Victim or Helping a Victim : Altruism and Identifiability
    Small, D. A. Journal of Risk and Uncertainty 26 (1) : 5 ~ 16 [2003]
  • Going to Extremes: Managing Service Encounters and Assessing Provider Performance
    Price, L. L. Journal of Marketing 59 (2) : 83 ~ 97 [1995]
  • Gendered giving : the influence of social norms on the donation behavior of men and women
    Croson, R. T. A. International Journal of Nonprofit and Voluntary Sector Marketing 15 (2) : 199 ~ 213 [2010]
  • Gender differences, motivation, and empathic accuracy : When it pays to understand
    Klein, K. J. K. Personality and Social Psychology Bulletin 27 (2) : 720 ~ 730 [2001]
  • Gender Psychological Perspectives
    Brannon, L. Allyn and Bacon [1990]
  • Explaining the Identifiable Victim Effect
    Jenni, K. Journal of Risk and Uncertainty 14 (3) : 235 ~ 257 [1997]
  • Empirically Derived Conceptions of Femaleness and Maleness: A Current View
    Smith, P. A. Sex Role 12 (3-4) : 313 ~ 328 [1985]
  • Effect of Daily Workload on Subsequent Behavior During Marital Interaction : The Role of Social Withdrawal and Spouse Support
    Repetti R. L. Journal of Personality and Social Psychology 57 (4) : 651 ~ 659 [1989]
  • Dual-Process Theories in Social Psychology
    Chaiken, S. Guilford Press [1999]
  • Donation behavior toward in-groups and out-groups: The role of gender and moral identity
    Winterich, K. P. Journal of Consumer Research 36 (2) : 199 ~ 214 [2009]
  • Doing Better at Doing Good : When, Why, and How Consumers Respond to Corporate Social Initiatives
    Bhattacharya, C. B. California Management Review 47 (1) : 9 ~ 24 [2004]
  • Does Doing Good Always Lead to Doing Better-Consumer Reactions to Corporate Social Responsibility
    Sen, S. Journal of Marketing Research 38 (2) : 225 ~ 243 [2007]
  • Do Fair Trade and Eco-Labels in Coffee Wake Up the Consumer Conscience?
    Loureiroa, M. L. Ecological Economics 53 (1) : 129 ~ 138 [2005]
  • Determinants of Sports Sponsorship Response
    Speed, R. Academy of Marketing Science 34 (4) : 226 ~ 238 [2000]
  • Corporate sponsorships of philanthropic activities : When do they impact perception of sponsor brand?
    Menon, S. Journal of Consumer Psychology 13 (3) : 316 ~ 327 [2003]
  • Consumer Perceptions of Organizations that Use Cause-Related Marketing
    Ross III, J. K. Journal of Academy of Marketing Science 20 (1) : 93 ~ 97 [1992]
  • Consumer Evaluations of Brand Extensions
    Aaker, D. A. Journal of Marketing 54 (2) : 27 ~ 41 [1990]
  • Congruence Effects in Sponsorship
    Rifon, N. J. Journal of Advertising 33 (1) : 29 ~ 42 [2004]
  • Confusion of Relative and Absolute Risk in Valuation
    Baron, J. Journal of Risk and Uncertainty 14 (3) : 301 ~ 309 [1997]
  • Company Advertising with a Social Dimension, The Role of Noneconomic Criteria
    Drumwright, M. E. Journal of Marketing 60 (4) : 71 ~ 87 [1996]
  • Commercial sponsorship
    Meenaghan, J. A. European Journal of Marketing 17 (7) : 5 ~ 73 [1983]
  • Cognitive and Affective Responses to Advertising
    Meyers-Levy, J. Lexington Books : 219 ~ 260 [1989]
  • Charitable Programs and the Retailer : Do They Mix?
    Ellen, P. S. Journal of Retailing 76 (3) : 393 ~ 406 [2000]
  • Change in masculine and feminine traits over time : A meta analysis
    Twenge, J. M. Sex Roles 36 (5) : 305 ~ 325 [1997]
  • Causerelated marketing : A coalignment of marketing strategy and corporate philanthropy
    Varadarajan, P. R. Journal of Marketing 52 (3) : 58 ~ 74 [1988]
  • Cause-Related Marketing:Does the Cause Make a Difference in Consumers'Attitude and Purchase Intentions toward the Product?
  • CSR 활동의 진정성이 기업태도에 미치는 영향에 관한 연구
    이미영 한국언론학보 56 (1) : 58 ~ 83 [2012]
  • Building Brand Equity Through Corporate Societal Marketing
    Hoffler, S. Journal of Public Policy and Marketing 21 (1) : 78 ~ 89 [2002]
  • Birds of a Feather Flock Together. . . Definition, Role and Measure of Congruence : An Application to Sponsorship
    Fleck, N. D. Psychology and Marketing 24 (11) : 975 ~ 1000 [2007]