연구동향 분석

원산지이미지, 브랜드이미지 및 구매의도 간의 구조적 관계

박성규(Sung-Kyu Park) 2015년

논문상세정보
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' 원산지이미지, 브랜드이미지 및 구매의도 간의 구조적 관계' 의 주제별 논문영향력
논문영향력 선정 방법
논문영향력 요약
주제
  • 산업경제 일반
  • brand image
  • countryoforiginimage
  • purchase intention
  • 구매의도
  • 브랜드 이미지
  • 원산지 이미지
동일주제 총논문수 논문피인용 총횟수 주제별 논문영향력의 평균
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' 원산지이미지, 브랜드이미지 및 구매의도 간의 구조적 관계' 의 참고문헌

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    윤성준 KAMS/KSMA Fall International Conference : 158 ~ 166 [2009]
  • 한국과 일본의 원산지 이미지가 중국 소비자들의 브랜드 개성 지각과 구매의도에 미치는 영향 : 자동차산업을 중심으로
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    이효진 한국콘텐츠학회 논문지 11 (2) : 446 ~ 456 [2011]
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