연구동향 분석

긴 광고가 뭔가 달라요 : 15’, 30’, 60’초 광고의 제작기법 비교연구

부경희 박천규 손정식 2015년

논문상세정보
인용/피인용
' 긴 광고가 뭔가 달라요 : 15’, 30’, 60’초 광고의 제작기법 비교연구' 의 주제별 논문영향력
논문영향력 선정 방법
논문영향력 요약
주제
  • 경영관리
  • ad length
  • functional&hedonicproducts
  • longads
  • production techniques
  • soft & hard sell
  • 강성연성소구
  • 광고길이
  • 기능제품
  • 긴 광고
  • 제작기법
  • 쾌락제품
동일주제 총논문수 논문피인용 총횟수 주제별 논문영향력의 평균
9,335 0

0.0%

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