광고에 대한 태도란 무엇인가?

논문상세정보
' 광고에 대한 태도란 무엇인가?' 의 주제별 논문영향력
논문영향력 선정 방법
논문영향력 요약
주제
  • 연속간행물
  • attitude study
  • attitude toward the ad
  • riangulation
  • 광고에 대한 태도
  • 삼각측량법
  • 태도 연구
동일주제 총논문수 논문피인용 총횟수 주제별 논문영향력의 평균
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' 광고에 대한 태도란 무엇인가?' 의 참고문헌

  • 행정개혁에 대한 공무원의 정서적 대응: Q방법론의 적용
    한승주 행정논총 48 (3) : 25 ~ 57 [2010]
  • 광고연구에서 심리생리학적 측정방법의 활성화는 가능한가? - 심리생리학적 측정방법에 대한 광고학자들의 인식 -
    이시훈 사회과학연구 25 (4) : 25 ~ 50 [2009]
  • 광고에 대한 태도의 등간간격척도 조작화와 관여수준에 따른 Aad의 중개역할
    김재영 중앙대학교 [1995]
  • 광고에 대한 감정의 유형화: 유발된 감정과 느낀 감정
    성영신 광고학 연구 6 (2) : 9 ~ 43 [1995]
  • 광고가 유발한 감정과 광고효과: 광고에 대한 태도와 감정반응 연구 개관
    김완석 광고연구 7 : 67 ~ 105 [1990]
  • Using qualitative research in advertising: Strategies, techniques and applications
    Morrison, M. Sage [2002]
  • The structural effects of metaphor-elicited cognitive and affective elaboration levels on attitude toward the ad
    Kim, J. Journal of Advertising 41 (2) : 77 ~ 96 [2012]
  • The role of attitude toward the ad as a mediator of advertising effectiveness: A test of competing explanations
    MacKenzie, S. B. Journal of Marketing Research 23 : 130 ~ 143 [1986]
  • The power of feelings in understanding advertising effects
    Edell, J. A. Journal of Consumer Research 14 (4) : 421 ~ 433 [1987]
  • The measurement and role of utilitarian and hedonic attitudes
    Batra, R. Marketing Letters 2 (2) : 159 ~ 170 [1991]
  • The influence of ad-evoked feelings on brand evaluations: Empirical generalizations from consumer responses to more than 1,000 TV commercials
    Pham, M. T. International Journal of Research in Marketing 30 (4) : 383 ~ 394 [2013]
  • The effects of openness on attitude toward the ad, attitude toward the brand, and brand beliefs in Dutch magazine ads
    Ketelaar, P. E. Journal of Current Issues & Research in Advertising 32 (2) : 71 ~ 85 [2004]
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    Halkias, G. Journal of Advertising 43 (4) : 397 ~ 409 [2014]
  • The Mediating Role of Attitude Toward the Ad: Some Additional Evidence
    Homer, P. M. Journal of Marketing Research 27 : 78 ~ 86 [1990]
  • The Impact of Feelings on Ad-based Affect and Cognition
    Burke, M. C. Journal of Marketing Research 26 (1) : 69 ~ 83 [1989]
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    Reardon, J. Journal of Marketing Theory and Practice 16 (1) : 67 ~ 77 [2008]
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    Lutz, R. J. Lawrence Erlbaum Associates : 45 ~ 63 [1985]
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    Miniard, P. W. Journal of Marketing Research 27 (3) : 290 ~ 304 [1990]
  • Naturalistic inquiry
    Lincoln, Y. S. Sage [1985]
  • Introduction to qualitative research methods: A guidebook and resource
    Taylor, S. Wiley [1998]
  • Handbook of Emotions
    Isen, A. M. The Guilford Press [2008]
  • Does attitude toward the ad affect brand attitude under a brand evaluation set?
    Gardner, M. P Journal of Marketing Research 22 (2) : 192 ~ 198 [1985]
  • Consumer responses to advertising:The effects of ad content, emotions, and attitude toward the ad on viewing time
    Olney, T. J. Journal of Consumer Research 17 (4) : 440 ~ 453 [1991]
  • Consumer Response to Television Commercials : The Impact of Involvement and Background Music on Brand Attitude Formation
    Park, C. W. Journal of Marketing Formation 23 : 11 ~ 24 [1986]
  • Belief, Attitude Intention and Behavior: An Introduction to Theory and Research
    Fishbein, M. Addison-Wesley [1975]
  • Attitude toward the ad: Its influence in a social marketing context
    Marchand, J. Social Marketing Quarterly 16 (2) : 104 ~ 126 [2010]
  • Attitude toward the ad: A review
    Muehling, D. D. Journal of Current Issues & Research in Advertising 15 (2) : 25 ~ 59 [1993]
  • Attitude toward ad as mediator of advertising effectiveness determinants and consequences
    Lutz, R. J. Advances in Consumer Research 10 (1) : 532 ~ 539 [1983]
  • Attitude Toward the Ad as a Mediator of Consumer Brand Choice
    Shimp, T. Journal of Advertising 10 (2) : 9 ~ 48 [1981]
  • Assessing the role of brand-related cognitive responses as mediators of communication effects on cognitive structure
    Hastak, M. Journal of Consumer Research 15 (4) : 444 ~ 456 [1989]
  • Are product attribute beliefs the only mediator of advertising effect on brand attitude?
    Mitchell, A. A. Journal of Marketing Research 18 (3) : 318 ~ 332 [1981]
  • Antecedents and consequences of attitude towards the ad: A meta-analysis
    Brown, S. P. Journal of Consumer Research 19 : 34 ~ 51 [1992]
  • An empirical examination of the structural antecedents of attitude towards the ad in an advertising pre-testing context
    MacKenzie, S. B. Journal of Marketing 53 (4) : 48 ~ 65 [1989]
  • A real effects of ad-induced feelings mediated by Aad?
    Stayman, D. M. Journal of Consumer Research 15 : 368 ~ 373 [1988]
  • A new scale to assess children's attitude toward TV advertising
    Derbaix, C. Journal of Advertising Research 43 (4) : 390 ~ 399 [2003]