When Does Culture Matter? Effects of Personal Knowledge on the Correction of Culture-Based Judgments
Briley, D. A.Journal of Marketing Research 43 (3) : 395 ~ 408[2006]
Valuefrom Regulatory Construal Fit : The Persuasive Impact of Fit Between Consumer Goals and Message Concreteness
Lee, A. Y.Journal of Consumer Research 36 (5) : 735 ~ 747[2009]
Time will tell : The distant appeal of promotion and imminent appeal of prevention
Mogilner, C.Journal of Consumer Research 34 (5) : 670 ~ 681[2008]
The role of regulatory focus in preference construction
Wang, J.Journal of Marketing research 43 (1) : 28 ~ 38[2006]
The persuasive power of regulatory fit
Lee, A. Y.Social Psychology of Consumer Behavior : 319 ~ 333[2009]
The impact of recommendation agents on consumer evaluation and choice : the moderating role of category risk, product complexity, and consumer knowledge