In Search of Innovation and Customer‐related Performance Superiority: The Role of Market Orientation, Marketing Capability, and Innovation Capability Interactions
Ngo, L. V.Journal of Product Innovation Management 29 (5) : 861 ~ 877 [2012]
How foreign firms achieve competitive advantage in the Chinese emerging economy: Managerial ties and market orientation
Li, J. J.Journal of Business Research 63 (8) : 856 ~ 862 [2010]
External technology acquisition and product innovativeness: The moderating roles of R&D investment and configurational context
Tsai, K. H.Journal of Engineering and Technology Management 28 (3) : 184 ~ 200 [2011]
Exploring the linear and quadratic effects of customer and competitor orientation on export performance