연구동향 분석

CSR 관련 정보가 브랜드 태도에 미치는 영향

박현철(Hyun Cheol Park) 최자영 ( Ja Young Choi ) 김용범 ( Yong Bum Kim ) 2014년

논문상세정보
인용/피인용
' CSR 관련 정보가 브랜드 태도에 미치는 영향' 의 주제별 논문영향력
논문영향력 선정 방법
논문영향력 요약
주제
  • 심리학
  • attitudecertainty
  • brandconcept
  • csr
  • 브랜드컨셉
  • 태도 확신성
동일주제 총논문수 논문피인용 총횟수 주제별 논문영향력의 평균
3,270 0

0.0%

' CSR 관련 정보가 브랜드 태도에 미치는 영향' 의 참고문헌

  • 자기조절초점에 따른 공익연계 마케팅(CRM) 광고가 제품태도에 미치는 영향에 관한 연구
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