연구동향 분석

프로그램 전후 및 중간광고에서의 무드효과와 감정모호성에 관한 실험연구

양병화(Byung Hwa Yang) 이정석(Jung Suk Lee) 김상원(Sang Won Kim) 2014년

논문상세정보
인용/피인용
' 프로그램 전후 및 중간광고에서의 무드효과와 감정모호성에 관한 실험연구' 의 주제별 논문영향력
논문영향력 선정 방법
논문영향력 요약
주제
  • 심리학
  • affectiveambiguity
  • heuristic
  • middle-commercialbreaks
  • mood congruency
  • program-induced mood
  • 감정모호성
  • 무드 일치
  • 중간광고
  • 프로그램 무드
  • 휴리스틱
동일주제 총논문수 논문피인용 총횟수 주제별 논문영향력의 평균
2,739 0

0.0%

' 프로그램 전후 및 중간광고에서의 무드효과와 감정모호성에 관한 실험연구' 의 참고문헌

  • 프로그램 유형에 따른 중간광고에 대한 시청자 반응 연구
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    양병화 광고학연구 18 (4) : 207 ~ 231 [2007]
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    김은희 한국심리학회지: 소비자·광고 12 (4) : 843 ~ 869 [2011]
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    Sunder, S. S. Journal of Advertising 33 (1) : 7 ~ 17 [2004]
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    Isen, A. M. Journal of Consumer Psychology 11 (2) : 75 ~ 85 [2001]
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