연구동향 분석

소셜커머스 이용에 있어서 고객의 부정적 감정과 불평행동 완화를 위한 전략적 접근

이성호 ( Seong Ho Lee ) 정경식(Kyung Sik Jung) 2015년

논문상세정보
인용/피인용
' 소셜커머스 이용에 있어서 고객의 부정적 감정과 불평행동 완화를 위한 전략적 접근' 의 주제별 논문영향력
논문영향력 선정 방법
논문영향력 요약
주제
  • complaint behavior
  • negative emotions
  • perceived risk
  • social commerce
  • 부정적감정
  • 불평행동
  • 소셜커머스
  • 지각된 위험
동일주제 총논문수 논문피인용 총횟수 주제별 논문영향력의 평균
1,083 1

0.1%

' 소셜커머스 이용에 있어서 고객의 부정적 감정과 불평행동 완화를 위한 전략적 접근' 의 참고문헌

  • 오픈마켓/소셜커머스 PB구매에 영향을 미치는 소비자 특성변수 연구
    이성호 e-비즈니스연구 14 (3) : 215 ~ 231 [2013]
  • 소셜커머스에서 조절초점에 따른 소비자의 구매의도 분석 -가격할인과 시간압박 정보를 중심으로
    이세진 광고연구 92 (92) : 415 ~ 437 [2012]
  • 소셜커머스 수용에 있어서 지각된 위험의 영향력: 집단주의 조절효과 분석
    노미진 이경탁 경영학연구 41 (1) : 57 ~ 87 [2012]
  • 소셜 커머스의 이용 동기와 만족, 재구매 의도에 관한 연구: 이용과 충족이론을 중심으로
    한은경 한국광고홍보학보 13 (3) : 298 ~ 325 [2011]
  • 긍정적 인지 편향과 지각된 위험, 예상된 후회감이 구매연기의도에 미치는 영향
    하환호 대한경영학회지 24 (6) : 3633 ~ 3653 [2011]
  • 공동구매형 소셜커머스 특성이 만족과 지속의도에 미치는 영향: 소비성향과 태도의 조절효과를 중심으로
    장형유 고객만족경영연구 16 (4) : 167 ~ 192 [2014]
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