연구동향 분석

스포츠경기 결과가 광고효과에 미치는 영향과 서스펜스의 조절효과

윤성욱 신성연 2015년

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' 스포츠경기 결과가 광고효과에 미치는 영향과 서스펜스의 조절효과' 의 주제별 논문영향력
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논문영향력 요약
주제
  • ad recall
  • gameoutcomes
  • olympic games
  • suspense
동일주제 총논문수 논문피인용 총횟수 주제별 논문영향력의 평균
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' 스포츠경기 결과가 광고효과에 미치는 영향과 서스펜스의 조절효과' 의 참고문헌

  • 응원팀의 시합 여부와 경기의 즐거움이 광고회상에 미치는 영향과 인지욕구의 조절효과: 2010 월드컵 광고를 통한 분석
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  • A Role for Arousal in the Link between Feeling States, Judgments, and Behavior
    M. S. Clark Affect and Cognition: 17th Annual Carnegie Mellon Symposium on Cognition [2014]