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상징적 브랜드의 사회적 책임활동은 효과가 없는가? : 브랜드컨셉과 CSR 적합성을 중심으로

이지은 전연희 전주언 2015년

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' 상징적 브랜드의 사회적 책임활동은 효과가 없는가? : 브랜드컨셉과 CSR 적합성을 중심으로' 의 주제별 논문영향력
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  • 경영관리
  • brandconcept
  • csrfit
  • csrtype
  • csr유형
  • csr적합성
  • 브랜드컨셉
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' 상징적 브랜드의 사회적 책임활동은 효과가 없는가? : 브랜드컨셉과 CSR 적합성을 중심으로' 의 참고문헌

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  • 펜디 분수, 불가리 계단…명품브랜드가 공사판에 뛰어든 까닭은?
    중앙일보 2014. 09. 30 [2014]
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