속성 조작가능성(attribute manipulability)이 소비자의 선호에 미치는 영향

논문상세정보
' 속성 조작가능성(attribute manipulability)이 소비자의 선호에 미치는 영향' 의 주제별 논문영향력
논문영향력 선정 방법
논문영향력 요약
주제
  • 경영관리
  • attribute manipulability
  • confirmation bias
  • consumer preference
  • illusionofcontrol
  • product attribute
  • 소비자 선호
  • 속성 조작가능성
  • 제품속성
  • 통제의 환상
  • 확인의 편향
동일주제 총논문수 논문피인용 총횟수 주제별 논문영향력의 평균
9,392 0

0.0%

' 속성 조작가능성(attribute manipulability)이 소비자의 선호에 미치는 영향' 의 참고문헌

  • 후발 진입 인터넷 사이트의차별화전략에 관한 연구
    손용석 마케팅연구 16 (3) : 21 ~ 43 [2001]
  • 외부제약이 유인효과와 타협효과에 미치는 차별적 영향
    박세훈 소비자학연구 22 (1) : 291 ~ 314 [2011]
  • 속성의 정렬 가능성이 비교 광고 효과에 미치는 영향 -정보제시 형태의 구조성과 지각된 품질격차의 조절적 역할을 중심으로-
    안희경 정성희 하영원 마케팅연구 21 (1) : 97 ~ 117 [2006]
  • 소비자의 조절초점이 타협대안의 선택에 미치는 영향
    권성우 류강석 박종철 마케팅연구 21 (4) : 49 ~ 66 [2006]
  • 소비자사전지식과 유인대안의 위치가 유인효과에 미치는영향에 관한 연구
    권한나 손용석 마케팅연구 25 (3) : 17 ~ 34 [2010]
  • “My” Brand or “Our” Brand: The Effects of Brand Relationship Dimensions and Self‐Construal on Brand Evaluations
    Swaminathan, Vanitha Journal of Consumer Research 34 (2) : 248 ~ 259 [2007]
  • in Choices, Values, and Frames
    Hsee, Christopher K. Cambridge University Press : 543 ~ 564 [2000]
  • When Trade-Offs Matter: The Effect of Choice Construal on Context Effects
    Khan, Uzma Journal of Marketing Research 48 (1) : 62 ~ 71 [2009]
  • Understanding Attitudes and Predicting Social Behaviour
    Ajzen, Icek Prentice-Hall, Inc [1980]
  • The Role of Feasibility and Desirability Considerations in Near and Distant Future Decisions:A Test of Temporal Construal Theory,”
    Liberman, Nira Journal of Personality and Social Psychology 75 (1) : 5 ~ 18 [1998]
  • The Persuasion Knowledge Model : How People Cope with Persuasion Attempts
    Friestad, Marian Journal of Consumer Research 21 : 1 ~ 31 [1994]
  • The Interaction of Advertising and Evidence
    Deighton John Journal of Consumer Research 11 : 763 ~ 770 [1984]
  • The Influence of Categorical Attributes on Choice Context Effects
    Ha, Young-Won Journal of Consumer Research 36 (3) : 463 ~ 477 [2009]
  • The Illusion of Control
    Langer, Ellen J. Journal of Personality and Social Psychology 32 (2) : 311 ~ 328 [1975]
  • The Effects of Product Class Knowledge on Information Search Behavior
    Brucks, Merri Journal of Consumer Research 12 (1) : 1 ~ 15 [1985]
  • Temporal construal
    Trope, Yaacov Psychological Review 110 (3) : 403 ~ 321 [2003]
  • Temporal Construal and Time-Dependent Changes in Preference
    Trope, Yaacov Journal of Personality and Social Psychology 79 (6) : 876 ~ 889 [2000]
  • Task Complexity and Contingent Processing in Decision Making : An Information Search and Protocol Analysis
    Payne, John W. Organizational Behavior and Human Performance 16 : 366 ~ 387 [1976]
  • Specification Seeking: How Product Specifications Influence Consumer Preference
    Hsee, Christopher K. Journal of Consumer Research 35 : 952 ~ 966 [2009]
  • Overcoming the Early Entrant Advantage: The Role of Alignable and Nonalignable Differences
    Zhang, Shi Journal of Consumer Research 35 : 413 ~ 426 [1998]
  • Motivation Reconsidered : The Concept of Competence
    White, Robert W. Psychological Review 66 (5) : 297 ~ 333 [1959]
  • Medium Maximization
    Hsee, Christopher K. Journal of Consumer Research 30 : 1 ~ 14 [2003]
  • Information-Gathering Strategies in Hypothesis-Testing
    Trope, Yaacov Journal of Experimental Social Psychology 19 (6) : 560 ~ 576 [1983]
  • Hypothesis Testing in Rule Discovery: Strategy, Structure, and Content
    Klayman, Joshua Journal of Experimental Psychology:Learning, Memory, and Cognition 15 (4) : 596 ~ 604 [1989]
  • Elimination by Aspects: A Theory of Choice
    Tversky Tversky, Amos Psychological Review 79 (4) : 281 ~ 299 [1972]
  • Effects of Prior Knowledge and Experience and Phase of The Choice Process on Consumer Decision Process : A Protocal Analysis
    Bettman, James R. Journal of Consumer Research 7 (3) : 234 ~ [1980]
  • Distinction Bias : Misprediction and Mischoice Due to Joint Evaluation
    Hsee, Christopher K. Journal of Personality and Social Psychology 86 (5) : 680 ~ 695 [2004]
  • Diagnosticity and Pseudodiagnosticity
    eyth-Marom, Ruth Journal of Personality and Social Psychology 45 (6) : 1185 ~ 1195 [1983]
  • Consumer Preference for a No-Choice Option
    Dhar, Ravi Journal of Consumer Research 24 : 215 ~ 231 [1997]
  • Consumer Learning: Advertising and the Ambiguity of Product Experience
    Hoch, Stephen J. Journal of Consumer Research 13 : 221 ~ 233 [1986]
  • Constructive Consumer Choice Processes
    Bettman, James R. Journal of Consumer Research 25 (3) : 187 ~ 217 [1998]
  • Constructing Stable Preferences: A Look Into Dimensions Of Experience And Their Impact On Preference Stability
    Hoeffler, Steve Journal of Consumer Psychology 8 (2) : 113 ~ 139 [1999]
  • Compromise and Attraction Effects under Prevention and Promotion Motivations
    Mourali, Mehdi Journal of Consumer Research 34 (2) : 234 ~ 247 [2007]
  • Choice in Context : Tradeoff Contrast and Extremeness Aversion
    Simonson, Itamar Journal of Marketing Research 29 : 281 ~ 295 [1992]
  • Choice Based on Reasons : The Case of Attraction and Compromise Effects
    Simonson, Itamar Journal of Consumer Research 16 : 158 ~ 174 [1989]
  • Adding Asymmetrically Dominated Alternatives:Violations of Regularity and the Similarity Hypothesis
    Huber, Joel Journal of Consumer Research 9 : 90 ~ 98 [1982]
  • A Hypothesis-Confirming Bias in Labeling Effects
    Darley, John M. Journal of Personality and Social Psychology 44 (1) : 20 ~ 33 [1983]