연구동향 분석

대학생들의 성별과 텔레비전 예능프로그램 간접광고(PPL)에 대한 노출 정도가 PPL 태도, PPL 브랜드 태도와 구매행동 및 의도에 미치는 영향

김순기 홍종배 이귀옥 2015년

논문상세정보
인용/피인용
' 대학생들의 성별과 텔레비전 예능프로그램 간접광고(PPL)에 대한 노출 정도가 PPL 태도, PPL 브랜드 태도와 구매행동 및 의도에 미치는 영향' 의 주제별 논문영향력
논문영향력 선정 방법
논문영향력 요약
주제
  • entertainment program
  • negative attitudes
  • ppl
  • ppl brand attitudes
  • purchasing behaviors
  • 간접 광고
  • 간접광고 태도
  • 구매행동
  • 브랜드 태도
  • 예능 프로그램
동일주제 총논문수 논문피인용 총횟수 주제별 논문영향력의 평균
950 1

0.0%

' 대학생들의 성별과 텔레비전 예능프로그램 간접광고(PPL)에 대한 노출 정도가 PPL 태도, PPL 브랜드 태도와 구매행동 및 의도에 미치는 영향' 의 참고문헌

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    김미경 외식경영연구 17 (1) : 353 ~ 374 [2014]
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    Morton, C. R Journal of Current Issues and Research in Advertising 24 (2) : 33 ~ 40 [2002]
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    Barbin, L. A. International Journal of Advertising 15 : 140 ~ 151 [1996]
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    Lee, SuBeom newspaper and broadcasting [2013]
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    Gho JungMin Korea Foundation for International Culture [2009]
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  • The amount of sales for indirect advertisement from broadcasting company for 4 years is 863 billion won
    Song, JinHyeon Sports Chosun [2013]
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    Jeon, ByeongHeon Audit data [2013]
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    Shin, JiEe Advertising research 23 : 109 ~ 133 [2012]
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    Nho, DongRyeol Korean Broadcasting System [2013]
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    Lee, MoonHeng Media Science Study 13 : 387 ~ 418 [2013]
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    Kim, HyunA E-daily [2013]
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    Yoon, SeokJin Humanities Studying 94 : 271 ~ 292 [2014]
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    Van Reijmersdal E International Journal of Advertising 29 : 279 ~ 302 [2010]
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    Yoo, SeungYup Korean Journal of Counseling and Psychotherapy 12 : 713 ~ 735 [2011]
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    Lee, SuBeom Advertisement study : 318 ~ 348 [2013]
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    Kim, BongHyun Advertising Research 16 : 233 ~ 261 [2005]
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    Hudson, S Journal of Marketing Management 22 : 489 ~ 504 [2006]
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    Schmall, N. M. Journal of Current Issues and Research in Advertising 8 : 33 ~ 54 [2006]
  • Analysis of influence and awareness of consumer about PPL in TV program
    Han, SeongHee Journal of Consumer Studies 18 : 1 ~ 20 [2007]
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    Mehta, A Journal of Research 40 : 67 ~ 72 [2000]
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    Van Reijmersdal E Journal of Advertising Research : 429 ~ 449 [2009]
  • <infinity challenge> ... how much the 'vitamin water' JaeSeok Yoo, top of the sales for indirect advertisement, drank is?
    Gho, Jungmee Ohmynews [2013]