연구동향 분석

연구논문 : 영화평 작성시기가 영화의 주별 흥행에 미치는 영향에 관한 연구

이호 ( Ho Lee ) 김현구(Hyun-Goo Kim) 김경규 ( Kyung Kyu Kim ) 백영석 ( Youngsuk Baek ) 2015년

논문상세정보
인용/피인용
' 연구논문 : 영화평 작성시기가 영화의 주별 흥행에 미치는 영향에 관한 연구' 의 주제별 논문영향력
논문영향력 선정 방법
논문영향력 요약
주제
  • boxoffice
  • movie
  • online review
  • online wom
  • purchase intention
동일주제 총논문수 논문피인용 총횟수 주제별 논문영향력의 평균
1,293 0

0.0%

' 연구논문 : 영화평 작성시기가 영화의 주별 흥행에 미치는 영향에 관한 연구' 의 참고문헌

  • 한국영화의 흥행성과 결정요인에 관한 통합적 연구
    임성준 지식경영연구 12 (3) : 1 ~ 25 [2011]
  • 인터넷 쇼핑몰에서 구전과 보증이 신뢰에 미치는 영향: 제품평가 용이성의 조절효과를 중심으로
    이규하 지식경영연구 15 (3) : 141 ~ 168 [2014]
  • 리뷰의 수, 분포, 편중이 쾌락적 및 실용적 상품의 태도 및 구매에 미치는 영향에 관한 연구: 디지털 상품을 중심으로
    주우진 마케팅연구 24 (1) : 109 ~ 144 [2009]
  • Word-of-Mouth for Movies : Its Dynamics and Impact on Box Office Revenue
    Liu, Y. Journal of Marketing 70 (3) : 74 ~ 89 [2006]
  • Word of mouth communication and their effects in consumer network
    Brister, J. M. Advances in Consumer Research 18 : 155 ~ 169 [1991]
  • What makes a helpful online review? A study of customer reviews on Amazon.com
    Mudambi, S. M. MIS Quarterly 34 (1) : 185 ~ 200 [2010]
  • Understanding attitudes and predicting social behavior
    Ajzen, I. Prentice Hall [1997]
  • The Nature of Statistical Learning Theory, Chapter 5
    Vapnik, V. Springer-Verlag [1995]
  • The Impact of Online Recommendations and Consumer Feedback on Sale
    Chen, P. Y. Proceedings of the International Conference on Information Syste , A ssociat ion for I n format ion Syste [2004]
  • The Effect of Word of Mouth on Sales: Online Book Reviews
    Chevalier, J. A. Journal of Marketing Research 43 (3) : 345 ~ 354 [2006]
  • The Effect of Cultural Orientation on Consumer Responses to Personalization
    Kramer, T. Marketing Science 26 (2) : 246 ~ 258 [2007]
  • The Application of the Consumer Information Acquisition Approach to Movie Selection: An Exploratory Study
    Linton, J. Current Research in Film: Audiences, Economics, and Law 4 : 24 ~ 44 [1988]
  • Spread the Word If 67% of Consumer Sales Are Based on Word of Mouth, Don’t Ignore the Strategy
    Taylor, J. Brandweek-New York 44 (22) : 26 ~ 27 [2003]
  • Secrets of Wordof- Mouth Marketing: How to Trigger Exponential Sales through Runaway Word of outh
    Silverman, G. AMACOM [2001]
  • Sales through Sequential Distribution Channels : An Application to Movies and Videos
    Lehmann Journal of Marketing 64 (3) : 18 ~ 33 [2000]
  • Online reviews : do consumers use them?
    Chatterjee, P. Advance in Consumer Research 28 : 129 ~ 133 [2001]
  • Negativity and Extremity Biases in Impression Formation : A Review of Explanations
    Skowronski, J. J. Psychological Bulletin 105 (1) : 131 ~ 142 [1989]
  • Marketing Models
    Lilien, G. L. Prentice-Hall International Inc [1992]
  • Managing Customer-Initiated Contacts with Manufactures : The Impact on Share of Category Requirements and Word-of-Mouth Behavior
    Bowman, D. Journal of Marketing Research 38 (3) : 281 ~ 297 [2001]
  • Is Any Publicity Good Publicity? A Note on the Impact of Book Reviews
  • Freeware Downloads, an Empirical Investigation into the Impact of Expert and User Reviews on Demand for Digital Goods
    Amblee, N. AMCIS [2007]
  • Exploring the Value of Online Product Reviews in Forecasting
    Dellarocas, C. The Case of Motion [2007]
  • Examining the relationship between reviews and sales : the role of reviewer identity disclosure in electronic markets
    Forman, C. Information Syste Research 19 (3) : 291 ~ 313 [2008]
  • Evidence and implications of electronic word-of mouth
    Bussiere, D. Developments in Marketing Science 23 : 321 ~ 322 [2000]
  • Do online reviews matter? : An empirical investigation of panel data
    Duan, W. Decision Support Syste 45 (4) : 1007 ~ 1016 [2008]
  • Developing better measures of consumer satisfaction ：some preliminary results
    Westbrook, R. A. Advances in Consumer Research 8 (1) : 94 ~ 99 [1981]
  • Demand and Supply Dynamics for Sequentially Released Products in International Markets : The Case of Motion Pictures
    Elberse, A. Marketing Science 22 (3) : 329 ~ 354 [2003]
  • Contrast Effects in Impression Formation
    Simpson, D. D. Journal of Personality and Social Psychology 34 (4) : 625 ~ 629 [1976]
  • Consumer Behavior, Basic Findings and Management Implication, New York
    Zaltman, G. John Wiley & Sons Inc [1979]
  • Bose-Einstein dynamics and adaptive contraction in the motion picture industry
    Devany The Economic Journal 106 : 1493 ~ 1524 [1996]
  • Belief, Attitude Intention and Behavior: An Introduction to Theory and Research
    Fishbein, M. Addison-Wesley [1975]
  • A Test of Services Marketing Theory, Consumer Information Acquisition Activities
    Murray, K. Journal of Marketing 55 (1) : 10 ~ 25 [1991]