연구동향 분석

연구논문 : 소셜미디어 마케팅 실패사례 분석을 통한 소셜미디어 마케팅 전략 연구

조은영 ( Eun Young Cho ) 박진원 ( Jin Won Park ) 김희웅 ( Hee-woong Kim ) 2015년

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' 연구논문 : 소셜미디어 마케팅 실패사례 분석을 통한 소셜미디어 마케팅 전략 연구' 의 주제별 논문영향력
논문영향력 선정 방법
논문영향력 요약
주제
  • case studies
  • failurecases
  • social media
  • social media marketing
동일주제 총논문수 논문피인용 총횟수 주제별 논문영향력의 평균
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' 연구논문 : 소셜미디어 마케팅 실패사례 분석을 통한 소셜미디어 마케팅 전략 연구' 의 참고문헌

  • 현대카드, 직접 영화를 만드는 ‘Make your Mov ie’ 이벤트
    황상욱 파이낸셜뉴스
  • 컨택센터(Contact Center)의 고도화 스마트센터(Smart Center) IV
  • 중국 3대 경제권 자동차 산업에 대한 연구: 기술학습, 아키텍처, 클러스터를 중심으로
    백서인 지식경영연구 15 (4) : 147 ~ 170 [2014]
  • 위기극복을 위한 효과적 지식관리 전략에 관한 사례연구
    이건창 지식경영연구 11 (4) : 79 ~ 89 [2010]
  • 실패지식을 활용한 리더십 실패 특성 도출에 관한 연구
    심형석 지식경영연구 15 (3) : 1 ~ 12 [2014]
  • 실시간 소통 못하면 끝장…SNS 전담팀 확 늘리는 기업들
    박수진 한국경제
  • 소셜미디어의 활용실패 및 극복사례 연구
    최창우 [2012]
  • 국내 기업·공공기관 소셜미디어 사용 1위는 `페이스북`
    김지선 디지털타임즈
  • 국내 기업 및 공공기관 60.9%, “올해 SNS 예산 전년대비 증가”
    윤석영 뉴스와이어
  • “Like” to Loyalty: A study on whether or not social media promotions lead to a lifetime of consumer brand loyalty
    Fallon, M. UW-L Journal of Undergraduate Research : 1 ~ 10 [2012]
  • We’re all connected : The power of the social media ecosystem
    Hanna, R. Business Horizons 54 : 265 ~ 273 [2011]
  • Web Technologies: Concepts, Methodologies, Tools, and Applications
    Baruh, L. Information Science : 2341 ~ 2352 [2010]
  • Users of the world, unite! The challenges and opportunities of Social Media
    Kaplan, A. M. Business Horizons 53 : 59 ~ 68 [2010]
  • The effectiveness of social media in event marketing
    Koroma, U. Bachelor T / HAAGA-HELIA university of applied sciences, [2012]
  • Spreading the word through likes on Facebook : Evaluating the message strategy effectiveness of Fortune 500 companies
    Swani, K. Journal of Research in Interactive Marketing 7 (4) : 269 ~ 294 [2013]
  • Social spending : Managing the social media mix
    Weinberg, B. D. Business Horizons 54 : 275 ~ 282 [2011]
  • Social networks : the future of marketing for small business
    Harris, L. Journal of Business Strategy 30 (5) : 24 ~ 31 [2009]
  • Social media? Get serious? Understanding the functional building blocks of social media
    Kietzmann, J. H. Business Horizons 54 : 241 ~ 251 [2011]
  • Social media etiquette: A guide and checklist to the benefits and perils of social marketing
    Ramsay, M. Database Marketing & Customer Strategy Management 17 (3/4) : 257 ~ 261 [2010]
  • Social Networking as a Marketing Tool : The Case of a Small Australian Company
    Syed-Ahmad, S. Journal of Hospitality Marketing & Management 19 (7) : 700 ~ 716 [2010]
  • Social Media in an Alternative Marketing Communication Model
    Castronovo, C. Journal of Marketing Development and Competitiveness 6 (1) : 117 ~ 131 [2012]
  • Social Media and Luxury Brand Management : The Case of Burberry
    Pha n, M. Journal of Global Fashion Marketing 2 (4) : 213 ~ 222 [2011]
  • SOCIAL MEDIA MARKETING INDUSTRY REPORT
  • SOCIAL MEDIA MARKETING IN STARTUP COMPANIES
    Kvarnström, E. Uppsala University, Department of Business Studies [2012]
  • SOCIAL MEDIA AND ITS ROLE IN MARKETING
    Neti, S. International Journal of Enterprise Computing and Business Syste 1 (2) : 1 ~ 15 [2011]
  • Qualitative methods in social work research, Vol. 36
    Padgett, D. K. Sage [2008]
  • Qualitative Inquiry Research Design: Choosing Among Five Approaches
    Creswell, J. W. Sage [2007]
  • Popularity of Brand Posts on Brand Fan Pages : An Investigation of the Effects of Social Media Marketing
    de Vries, L. Journal of Interactive Marketing 26 (2) : 83 ~ 91 [2012]
  • Persuasive messages, popularity cohesion, and message diffusion in social media marketing
    Chang, Y. -T. Journal of Business Research 68 (4) : 777 ~ 782 [2015]
  • Online Engagement Factors on Facebook Brand Pages
    Pletikosa Cvijikj, I. Social Network Analysis and Mining 3 (4) : 843 ~ 861 [2013]
  • Investigation of social media marketing : How does the hotel industry in Hong Kong perform in marketing on social media websites?
    Chan, N. L. Journal of Travel & Tourism Marketing 28 (4) : 345 ~ 368 [2011]
  • Internet blogs as a tourism marketing medium: A case study
    Lin Y. -S. Journal of Business Research 59 (10-11) : 1201 ~ 1205 [2006]
  • Falling in Love 2. 0 : Relationship marketing for the Facebook generation, Journal of Direct
    Meadows-Klue, D. Data and Digital Marketing Practice 9 (3) : 245 ~ 250 [2008]
  • Do social media marketing activities enhance customer equity? An empirical study of luxury fashion brand
    Kim, A. J. Journal of Business Research 65 : 1480 ~ 1486 [2012]
  • Creative Strategies in Social Media Marketing : An Exploratory Study of Branded Social Content and Consumer Engagement
    Ashley, C. Psychology & Marketing 32 (1) : 15 ~ 27 [2015]
  • Consumer Behaviour in Social Networking Sites : Implications for Marketers
    Diff ley, S. Irish Journal of Management 30 (2) : 47 ~ 65 [2011]
  • Case study research: Design and methods
    Yin, R. K. Sage [2009]
  • Building theories from case study research
    Eisenhardt, K. M. Academy of Management Review 14 : 532 ~ 550 [1989]
  • Are You Still Missing a Strategy for Negat ive Socia l Posts?
  • Are Social Media Marketers L osing C onf idence?
  • 2015년 1월 중순 접속 기준